At more than 1,200 Mattress Firm locations around the country, shoppers sink into plush mattresses, recline on firm beds, and belly-flop onto pillow tops. Knowledgeable staffers can help customers create an ideal bedtime environment by dispensing advice based on sleep preferences and illuminating the difference between the many kinds of mattresses. And to the delight of their customers, much of Mattress Firm's bedding wears the label of a premium brand, such as Sealy, Serta, Simmons Beautyrest, or Stearns & Foster.
The 75 outdoor gurus who staff Al's Sporting Goods guide customers through dense forests of name-brand sporting apparel and adventure goods in its 32,000 square-foot retail store. Vibram five fingers shoes ($84.99) individually wrap each of the wearer's toes in charcoal-black smartwool so that they can better grip the ground and pick up dropped bananas from the floor without an extendable robot arm. The Black Diamond Focus Harness lends rock climbers improved pressure distribution with its 3-D molded foam and bullhorned-shaped waistbelt ($69.95–$69.99), while torsos swaddled in the soft fleece of a women's North Face pullover hoodie ($49.99) can stow an iPod or spare platypus in the garment's interior media pocket.
Nuts For You's vast selection of snacks and treats includes nearly 200 varieties of nuts, dried fruits, peanuts, trail mixes, and candies. Guests can pick up gift trays that combine six varieties of nuts and sweets or grab popcorn, pretzels, and nuts covered in saccharine toppings such as chocolate and butterscotch.
RoundRocks Fly Fishing outfits interested fishers with the means to ensnare prize-worthy catches from the tranquil rivers of Utah, Montana, and Idaho. With an array of friendly and knowledgeable guides, RoundRocks ushers novice and experienced fishers into the wild where they divulge secrets of the craft and tell stories of its origins as a way to hunt stuffed animals before the invention of mechanical claws. Up to three fishers can accompany a guide for a full- or half-day expedition, renting gear and rods or bringing their own.