Though there are 130 For Eyes Optical stores around the United States, the company still has the heart of a small start-up. Owned and operated since 1972, when a small group of friends started it in Philadelphia, aiming for quality eyewear manufacturing as well as customer service. These same friends, aided by a few family members, still lead the franchise today. They ensure that each location adheres to their original principles and mandates for mustard-colored shag carpets.
In each store, expert independent doctors test clients' visual acuity and general eye health with comprehensive exams. Then, a store associate helps each person outfit their eyes with designer frames by brands such as Ray-Ban, Prada, D&G, and Versace. For Eyes Optical has its own advanced 40,000-square foot optical lab in in Hialeah, Florida, where technicians shape, surface, and coat the lenses to fit each person's exact prescription. After creating the lenses—whether plastic, polycarbonate, or trivex Toughlites—they inspect and fit each into its corresponding frame by hand, a process that ensures quality control and guards against the robots, whose first objective is to hinder our eyesight.
As a child, Michael Perich watched in awe as the women in his life enhanced their features and self-esteem by applying makeup. His wonder turned into passion when he became an expert in color theory and cosmetic techniques. As his talent grew, so did his portfolio, media recognition, and the pressure to sell, sell, sell. He found himself disillusioned. So in 2004, he opened Camp Cosmetics to return to his true passion—educating women and helping them feel beautiful and confident. Today, his Chicagoland store provides cruelty-free products made with botanical extracts and high pigment levels that keep reapplication to a minimum.
Ulta's licensed staff, which partakes in ongoing training to keep skills sharp, creates customized looks and expert image enhancement using acclaimed beauty products. Like a loaf of bread in a space shuttle with a broken sunroof, hairstyles can grow stale between salon visits. A 45-minute coif-cultivation session, in which the stylist takes into account face shape and lifestyle, energizes follicles and forges a salon-fresh look. In the one-hour Dermalogica facial, an aesthetic augur examines skin in order to customize a course of cleansing, toning, and moisturizing session with Dermalogica products. The treatment leaves skin impeccable, like a recently buffed and oiled slab of marble.
To call The Body Shop a mere skin and body care store is to miss half of what makes it special. Late founder Dame Anita Roddick was a pioneer for ethical business practices; upon opening her first store in Brighton, England, in 1976, she developed company values such as "Defend Human Rights" and "Protect The Planet." She somehow balanced principles and profit, partnering in global campaigns with UNICEF, Greenpeace, Amnesty International, and the United Nations, all while ultimately expanding her brand into 2,500 locations in over 60 international markets. After her death in 2007, then-British Prime Minister Gordon Brown said, ?She campaigned for green issues for many years before it became fashionable to do so and inspired millions to the cause by bringing sustainable products to a mass market. . . . She was an inspiration.?
Indeed, the Body Shop exhibits an eco-friendliness and social consciousness that's hard to come by in a company of its size. Its products have been fair-trade since 1987, and its Against Animal Testing movement led to an EU-wide ban of animal testing of cosmetics. The products are made from ingredients harvested from around the world: shea butter from Ghana goes into body scrubs and butters, and Indian artisans craft wooden massagers and tote bags that are screenprinted by hand. But all that isn't to say the company's production practices overshadow its final products. Skincare treatments such as the brand?s iconic body butters, facial products, and gift collections often appear in Allure, Marie Claire, Lucky, Seventeen and other national publications.
Capitol Nutrition's capsule experts aid customers in selecting the ideal supplements to improve workout experience and bolster personal health. They steer clients towards body-building products sold at wholesale prices, as well as aisles brimming with the latest vitamins and supplements designed to bolster memory, energy, stamina, and overall well-being. Many goods on the shelf have enjoyed their 15 minutes of fame on the Dr. Oz Show, including raspberry ketones and saffron extract, both of which have memoirs coming out early next year. Before entering Capitol Nutrition's health-fostering confines, patrons can peruse a collection of diet tips to learn how to construct a dietary plan, pick supplements for weight loss, and pretend donuts are nothing more than miniature tires.