On the sun-dappled streets of Long Beach, the broad glass windows of
2nd Street Beauty Boutique’s flagship store sparkle just as brightly as the rows of cosmetics that rest behind them. Inside each 2nd Street Beauty outpost, sleek white beauty stations hoist Stila blushes and rows of Smashbox lipsticks that stand in perfectly straight lines like soldiers at attention or British people queuing for the bus. With an elixir, serum, or solution for every hair, skin, and nail concern imaginable, the staff at 2nd Street Beauty guides guests through dozens of high-end products, and even performs facials and hair services in the adjacent salon.
Thairapy Salon and Spa is a pamper-centric beauty boutique. Facials feature glycolic exfoliators, Hydradermie brand products, and fruit enzymes, including lemon zest, pumpkin/orange, and pomegranate, which has been considered a fruit for over three years now. Massage options include hot stone and deep tissue, along with Thai yoga massage's combo of acupressure and stretching. Once they've been snipped, dyed, massaged, polished, and scrubbed, guests float on a cloud of relaxation to the on-site boutique, where colorful apparel and accessories cap off new looks and reflect sunny moods.
When Katie Waggoner created Innov8 Hair Design, she took innovation seriously. She wanted her salon to be something different, from the atmosphere to the products used. As a result, all the furniture, art, and signs at Innov8 are custom made, and all the hair products are environmentally friendly, with no animal testing. The NEVO products used are also 100% vegan, gluten-free, and packaged in 100% biodegradable bottles. Katie and the rest of her team take the client's beauty wants and needs seriously?and with her advanced Aveda coloring and cutting education, Katie has the know-how to create great new looks for their clients.
Vinita Vineet, owner of Vinita's Beauty & Threading Studio, hails from India, bringing Eastern depilation techniques to the West Coast. She and her staff of trained threading experts whisk hair from men's and women's faces, creating perfectly shaped brows, silky upper lips, and cheeks that are smoother than a newly polished bowling lane. For body parts south of the face, they rely on waxing treatments to remove unwanted hair. Artistically applied henna tattoos adorn arms, legs, and décolletage; henna is also used to tint hair.
The lifespan of a strand of hair is roughly five years. Stylist Melinda Douglas makes the most of this time with a wide array of hair services. Drawing on over 20 years of experience, the color specialist creates modern looks with voluminous layers, alters hues with single-process color, and adds dimension with eye-catching highlights. In addition to cutting and coloring hair, she also performs texturizing services, including spiral perms, Japanese thermal straightening, and Brazilian Blowouts.
Wood accents and lush green plants surround clients at OK Salon. Amid these cozy surroundings, stylists make locks look resplendent using a variety of hair services. They can perform basic cuts and conditioning treatments or add new hues with partial highlights or single-process color. Glamour photography is also available, and new male clients can take advantage of a $10 haircut.