Seeking to provide customers the speedy brilliance of its name, White Lightning Smiles supplies teeth-whitening pens designed for at-home application. With a 20% hydrogen-peroxide formula, the company boasts an advantage over other pens, which typically use a concentration between 2% and 6%. Users brush the pen's tip—which contains about 30 applications or a month's supply—against their teeth after brushing and flossing, at which point the solution takes to polishing and scaring away stains in a 15-minute session.
At CrossFit 732 at Absolute Fitness NJ, it?s not uncommon to find people flipping truck tires, doing pull-ups, or climbing a rope to the ceiling. Outside, someone might be pulling a jeep with their bare hands. If doesn?t sound like a typical workout, that?s because it?s not?cofounders Rob Esposito and Jerry Andrews have built more than a simple gym, assembling a fitness school and community based on support for one other and the unceasing push to test physical limits.
Like a teenager?s mood, the workouts change each day, adhering to CrossFit?s principles of varied, functional movements. Sessions may combine cardio, such as running and jumping with weightlifting, kettlebell exercises, and body-weight exercise, such as pushups, pull-ups, and burpees. The staff, which includes CrossFit-certified trainers and a former military police officer in the US Navy, also leads programs such as youth conditioning and training for sports including weightlifting and Red Rover.