A psychology doctoral student and Emmy-nominated actress, Ashley Peldon, founder of Starring…! Fragrances, turns organic ingredients into nose-pleasing scents. After analyzing the responses to an online survey, Peldon infuses each personality fragrance with hints of the wearer’s favorite color, season, and phobia. Customers can build a sweet custom fragrance from a frosted-cupcake essence or bask in a honey-scented magic potion to woo an entire apiary. The Crossover Act perfume lures nostrils with a white-chocolate aroma, and The Indie Movie Star brims with juicy notes of peach and coconut. Whether ordering a custom perfume or a previously imagined scent, shoppers can choose between a skin-friendly oil foundation and an alcohol base sourced from organic grapes.
In addition to crafting olfactory delights, Peldon protects skin and the environment with bath-and-body products that eschew parabens. Rosehips tango with jojoba oil to form three-in-one shower gel, which doubles as an organic shampoo and bubble bath. Instead of shielding underarms with foil, customers can let the veggie-based enzymes of Pit Stop deodorant deflect odors without aluminum.