While 20/20 vision may be good enough for most optometrists, at Westwood Eye Center Optometric Corp., it?s only a solid C+. During exams, the doctors work to whet vision to unprecedented sharpness by tracking down compromising illnesses?such as dry eyes and glaucoma?and fitting eyeballs with modern contact lenses designed to correct myopia, astigmatism, and reading problems.
Prescription in hand, patients can shop the boutique?s nearly 40 designer brands of frames, such as Polo, Dolce & Gabanna, and Burberry. Courteous staffers help sort through the vast selection, guiding guests to the perfect pair of frames to suit the thickness of their prescription and the shape of their face.
When he's not doing missionary ophthalmic work in Mexico or providing eye care for victims of domestic abuse, Dr. Armin Vishteh partakes in continuing medical-education courses to stay up to date with industry techniques and help bestow patients with the best care possible. The American Board of Ophthalmology–certified medical director of Rancho Laser Vision Center has corrected nearsightedness, farsightedness, and astigmatism in more than 20,000 eyes with laser-based LASIK and PRK procedures. Before bolstering patients’ blinkers, Rancho Laser Vision Center offers a complimentary consultation, during which Dr. Vishteh discusses their vision health and how it may affect their eligibility for laser vision correction or x-ray-vision installation.
The MD in Be Spa MD is Leif Rogers, a plastic surgeon who takes care to recommend the best course of treatment for each patient he sees, whether that treatment is surgical or not. During each procedure, Dr. Rogers shows his inherent flair for all things aesthetic as he and his staff use various techniques, including scar revision, ear reconstruction, liposuction, and eye-lifts, to gently improve patients’ looks for a result natural enough to make immortal forest nymphs jealous.
Optician and eyewear designer Karina Leigh draws from her years of experience running upscale boutiques to outfit a clientele of celebrities such as Kanye West, LL Cool J, and J. Lo with top-shelf eyewear from both well-known and up-and-coming artisans. Like an elegant sword-cane or a cast bedazzled in tiny diamonds, the upscale assortment of eyewear turns a necessary tool into a must-have fashion accessory, as evidenced by the patronage of people who are frequently photographed. The Amir Taj–designed studio blends aristocratic grace with notes of whimsy, surrounding visitors with a pristine interior of white lacquered wood, Louis XV furniture, chandeliers made with crystals by Swarovski, and light globes that model some of the store's most popular frames. A huge vintage collection adorns noses with the haute fashion of bygone eras, and pieces from designers such as Gucci, Tom Ford, Prada, and Benjamin Eyewear deck out faces with the modish looks of the near future.
The team at Dr. Friedman Optometrists & Associates strives to make the world a lot less fuzzy for patients. With an onsite optical lab and more than 10,000 contact lenses in stock, the staff can send most visitors home with a new pair of eyeglasses or contacts on the same day as their exam. The office's collection of more than 5,000 designer frames runs the gamut of styles, suiting each person's unique personality. Besides correcting vision problems, the team can also diagnose and treat medical issues, such as eye infections or damage caused by counting every pixel on an HDTV. Dr. Friedman's team also speaks Spanish.
Inside the sunny La Peer Beauty shop, patrons assisted by licensed pulchritude professionals browse glass shelves stacked high with candy-colored OPI nail polish, high-end skincare and hair products, and fragrances in twinkling bottles or room diffusers. Colognes such as Thymes’s Agave Nectar leave a bright, crisp fragrance on dermises, and skincare regimens from brands such as Dermalogica treat façades stressed out by harsh weather or the thought that professional wrestling is fake. An arsenal of curling and straightening irons and hair-dryer attachments help home stylists create their ideal dos, and hairsprays such as L’Oreal Elnett keep styles fast in place. An onsite salon puts La Peer’s products to the test as stylists trim hair or add extensions, aestheticians treat skin with facials and eye treatments, and wax techs whisk away unwanted hairs.