Vinita Vineet, owner of Vinita's Beauty & Threading Studio, hails from India, bringing Eastern depilation techniques to the West Coast. She and her staff of trained threading experts whisk hair from men's and women's faces, creating perfectly shaped brows, silky upper lips, and cheeks that are smoother than a newly polished bowling lane. For body parts south of the face, they rely on waxing treatments to remove unwanted hair. Artistically applied henna tattoos adorn arms, legs, and décolletage; henna is also used to tint hair.
At Drybar, a pair of scissors or hair-coloring foil is nowhere to be found. That?s because the business?s founder, Alli Webb, opened the shop strictly for blowouts after her in-home business skyrocketed. Featured extensively in the media, each of the more than 25 white-hued, airy shops revolves around a center bar where customers sit for around 45 minutes as stylists blow-dry, straighten, and curl their hair. From a menu booklet, clients select a cocktail-themed hairstyle, such as The Mai Tai, which imparts beachy waves, and The Manhattan, which streamlines locks with a sleek finish that mimics the straight lines of downtown New York and can be outfitted with a tiny doorman who hails cabs for you. The staff at Drybar also crafts updos, travels on location for an additional fee, offers high-end products and tools available for purchase, and tallies bar tabs so that customers can pay for multiple blowouts at once.
When Edan Ezer was a boy growing up in Israel, he was so committed to becoming a barber that he left school at 16 to train at a local salon. When he was 18, he joined the Israeli Army and became popular for cutting hair at the army base and styling it with the downdraft of a helicopter. He eventually moved to Los Angeles to work alongside some of the best stylists in the world at high-end salons across Beverly Hills.
Since 2006 Edan has operated his own high-end salon, where he and his team work to pamper, relax, and rejuvenate clients. Stylists massage scalps and snip split ends before creating a sleek blowout that can last for days. For longer-lasting results, they straighten hair with Brazilian keratin treatments, which reduce frizz for months. Another popular Brazilian at the salon is its aesthetician, who removes hair with 100% pure honey and who brightens complexions with facials using natural skincare products.
The stylists at Merci Blowdry Salon specialize in one thing: shampoos and blowouts. Clients choose the style they want, be it sleek and curly, beachy, or straight, and the stylists wash, blow-dry, and style manes with finishing touches from a curling or flat iron.
On an orange accent wall above the sleek black-leather stations at Jacques Michael Salon, a trio of models shows off perfectly coiffed styles in neon-colored vintage fashion sketches. The glamorous art reflects the salon’s belief that hair is a fashion accessory. The stylists—each with at least five years of experience—function like fashion designers, snipping and shearing designs that flatter clients' face shapes while reflecting the onward march of trends. Among their specialties, hand-painted Balayage highlights create a natural, multidimensional look. For most services, they reach for Redken, Matrix, and Moroccanoil products. While clients wait for their color to set in the café and wine bar, their cars wistfully wish they had hair in the free parking lot.