At California Tanning, clients don't usually find themselves standing in line waiting for a bed. The studio has 15 of them, which baste pale skin in a range of hue-shifting rays, from easy entry-level tans to 25,000 watts of bronzing pressure. Alternatively, Mystic HD spray gets skin glowing without UV rays. Clients have only to step into the booth and follow the voice-assisted instructions, and the automated sprayers coat exteriors with custom micromists of color.
Once they've entered Tropical Tanning, guests face a choice of three doors, but their decision shouldn't exactly be fraught with suspense—behind each door lies high-tech tanning beds with three levels of tanning pressure waiting to gild bodies to the tunes of a built-in radio or iPod docking station. Tanning associates help newcomers choose the right bed, and can also explain the benefits of the tanning creams that adorn the salon's faux tiki bar. Infrared-sauna treatments send beams of warming light into bodies, inducing the same raised heart rate as moderate exercise or really intense chewing. Murals of tropical sunsets, hammocks, and beaches adorn the salon's walls, and a life-size dashboard hula dancer waves goodbye on the way out.
The majority of Sun Serenity's services target the entire body, leaving clients confident all over. To acquire a bronze glow, guests can pose for VersaSpa spray tanning, or recline inside a level 2 or level 4 bed. Red-light therapy incorporates different types of beams, combating acne and signs of aging as well as aches in the joints. The spa also offers cellulite-smoothing body wraps, teeth whitening, and massages.
Aestheticians at Vitality Skin Care coax forth deep exhalations, drawing upon Epicurean Discovery's line of natural skincare products to tailor facials and body treatments to individual needs. Cosmetologists work amid racks of Glo Mineral makeup, jane iredale products, and paraffin wax for soothing hands and faking the royal seal on field-trip permission slips. Meanwhile, massage therapists call upon aromatherapy and various modalities to mend aching muscles and balance internal energies, and Infinity Sun airbrush-tan units slip silently across skin.
At Southern Exposure Tanning, no one ever needs to leave its hallowed halls to get a dose of the sun. Customers settle into UV tanning beds, whose bulbs trick the body into releasing its stores of melanin so it rises to the surface, much like when you have to whisper encouragement to a roast to get it to brown. The boutique out front sells accessories that complement tan skin as well as lotions to help boost sun-kissed color.
The Land Down Under is a continent set beneath a scorching sun—Australian Tan knows, just like Australians, how to harness the light to achieve glowing, bronzy skin. The salon’s faux sun comes from six different tanning booths. The most basic bed imparts a base tan in 20 minutes, while the Instant 770 imparts a rich, long-lasting hue in as few as 10. Meanwhile, the sunless spray-tanning booth houses an automatic system that sprays on UV-free color. Regardless of the chosen bed, the staff can complement sessions with bronzing lotions that enhance acquired tans or help an old trophy get through a midlife crisis with a refreshed façade. Each member of the staff goes through 35 hours of training prior to working in the salon, so they can easily tailor tanning plans to each customer.