During his nearly 15 years in the bean-brewing business, James Linton has learned precisely what it takes to beat out the larger, corporatized chains and their assembly-line lattes. "What separates us is customer service … really getting to know your customers, their families, talking to them," he says, recalling a daily customer who lengthens her morning commute substantially just to stop in for her cappuccino. A&J Coffee Shop's baristas prepare their premium lattes and cappuccinos, customizable in 70 flavors, out in the open, allowing the customer to note the care and blown kisses that go into each cup.
James estimates the café's favorable location, within the University of Louisville Health Care Outpatient Center's lobby, generates foot traffic of 3,000–4,000 passersby each day, many of whom stop in, intrigued by the complex aromas of top-shelf espresso beans and fresh café fare. Catering services include a mobile coffee bar that encompasses every coffee drink permutation possible and, all served on elegant, delicate china.