Shopping in Madison


Select Local Merchants

Each month, a glossy new issue of Madison Magazine arrives in the mailboxes of readers, sharing local stories and events such as a profile of a local band instructor or an upcoming ballet folkl?rico performance. For nearly 35 years, the award-winning publication has filled pages with articles and photographs showcasing the Madison area?s restaurants, businesses, and cultural life. The arts and entertainment section highlights events such as the Madison World Music Festival, and food and dining articles explore new barbecue spots and share recipes that highlight local and seasonal ingredients. In addition to regularly reserving space for subjects such as health and habitat, the magazine turns out once-a-year creations, such as an annual food lover's issue and a Best of Madison Readers? Poll that directs readers toward comfortable coffeehouses and talented theater companies.

7025 Raymond Rd
Madison,
WI
US

Spread out across 16 acres, the award-winning outdoor displays at Olbrich Botanical Gardens showcase both Midwest-hardy plants and floras native to the world's tropical forests. Water lilies and dragonflies occupy the Perennial Garden's 200-foot stream, whereas a boardwalk snakes through the Rain Garden's flood-tolerant plants. Elsewhere, guests can marvel at the pavilion in the Thai Garden, which nine Thai artisans reassembled after it traveled to Olbrich by sea and rail for seven weeks.

Inside the Bolz Conservatory's 50-foot-high glass pyramid, temperatures kept at between 65 and 95 degrees Fahrenheit maintain a steamy atmosphere for more than 640 tropical plants, a waterfall, and free-flying birds. Along with its plentitude of plants, Olbrich Botanical Gardens hosts a range of classes and events, which include concerts, botanical-themed art exhibits, and the annual Blooming Butterflies exhibit.

3330 Atwood Ave
Madison,
WI
US

Since 1989, designers and framers at the locally owned and operated The Great Frame Up have covered artwork and photos with thousands of frame and mat combinations and prevented 3-D keepsakes and sports memorabilia from selling themselves on eBay by enshrouding them in shadowboxes and acrylic cases. Framing jobs take place entirely on-site, ensuring a speedy turnaround on projects and a personal guarantee on all craftsmanship. The Great Frame Up’s website offers tips and trends to help customers navigate the process, from choosing frames to hanging and arranging finished pieces.

6633 Watts Rd
Madison,
WI
US

After graduating from the University of Wisconsin with a degree in kinesiology exercise science, ACE-certified trainer and Fit Fun Bootcamps founder Dustin Maher designed MamaTone Fitness to help moms vanquish weight gain after childbirth. Inspired by his own mother—who cooked his siblings and him healthful meals but rarely had enough time to exercise—Maher strives to imbue his clients with the motivation to do both. Whether training new moms, moms-to-be, dads who had moms, or curiously fast sons whose moms found them in the middle of a Kansas corn field climbing out of a spaceship, his group classes and boot camps immerse participants in a full-body workout with moral support from neighboring exercisers.

7035 Old Sauk Rd
Madison,
WI
US

Backed by beloved brands including The North Face, Mountain Hardwear, Burton, Patagonia, and Arc'teryx, Fontana Sports has been cradling Madison's outdoor aficionados in a hammock made of high-quality sporting goods and friendly service for more than five decades. Outfit your summer surfing trip with board shorts such as the Patagonia Wavefarer ($58.99), or distract fellow snowboarders from your face-to-snow frequency with flashy POW Mustacheo winter gloves ($39.99). The impressive footwear selection can properly protect your lower paws from jagged sidewalks, inconsiderate glaciers, or icky beach insects. Sultry summer goddesses will bask in the laceless comfort of Reef's Bohemia sandals ($39.99).

231 Junction Rd
Madison,
WI
US

California Closets' certified designers specialize in making space for all your worldly possessions with home, office, and garage storage organizers. After a free consultation with one of these expert order keepers, you'll have good idea of where to stash your collection of lawnmower blades, as well what it will cost to do it elegantly. Though most of California Closets' closet systems go for more than $250, you can put this Groupon towards custom cabinetry in your garage, extra shoe space in your mudroom, and other areas, that, with California Closets' lifetime warranty, will withstand any amount of vehicular and familial wear and tear. Accessories such as drawer and shelf dividers help claustrophobic rooms breathe easier by separating purple rain boots from boots filled with Prince’s Purple Rain.

5380 King James Way
Fitchburg,
WI
US