All of Badgerland Bowling Centers' six locations have a lot in common. At each location, groups hurtle colorful balls down slick, glossy lanes, refueling at an onsite restaurant between matches. All of the alleys host birthday, work, and fundraising parties and tournaments such as the Badgerland Bowling 300 Club—which has doled out more than $35,000 in cash prizes since 2002—and the Badgerland Open, which welcomed 113 competitors in 2011, one of whom snagged a grand prize of $500 and 1,000 bragging rights.
But like sextuplets working undercover for the CIA, each center also maintains a unique identity. At Badger Bowl in Madison, live music floods the lanes on weekends, and dancers jump and jive on West Coast Swing nights on Wednesday. Nearby at Dream Lanes, laser and disco lights slice through fog amid thundering music during Ultra Bowling every Friday and Saturday evening.