All of Badgerland Bowling Centers' six locations have a lot in common. At each location, groups hurtle colorful balls down slick, glossy lanes, refueling at an onsite restaurant between matches. All of the alleys host birthday, work, and fundraising parties and tournaments such as the Badgerland Bowling 300 Club—which has doled out more than $35,000 in cash prizes since 2002—and the Badgerland Open, which welcomed 113 competitors in 2011, one of whom snagged a grand prize of $500 and 1,000 bragging rights.
But like sextuplets working undercover for the CIA, each center also maintains a unique identity. At Badger Bowl in Madison, live musicfloods the lanes on weekends, and dancers jump and jive on West Coast Swing nights on Wednesday. Nearby at Dream Lanes, laser and disco lights slice through fog amid thundering music during Ultra Bowling every Friday and Saturday evening.
The techniques that Lauren Birkel imparts to her trainers are the same ones she used on herself while preparing for and completing the rigorous Ironman World Championships in 2005 and 2011, as well as the France-held International Triathlon Union Long Course World Championships in 2007. With this history of achieving difficult goals, Birkel knows how to inspire students without commissioning a band of rabid coyotes to chase them while they run.
She and her many cotrainers use these thoroughly tested methods of motivation to push students toward healthier lives in one-on-one, small-group, and large-group training sessions. She decks out her indoor studios with all the necessary equipment for personal-training sessions and isn't afraid to lead all-outdoor boot-camp academies in the heat or rain.
After graduating from the University of Wisconsin with a degree in kinesiology exercise science, ACE-certified trainer and Fit Fun Bootcamps founder Dustin Maher designed MamaTone Fitness to help moms vanquish weight gain after childbirth. Inspired by his own mother—who cooked his siblings and him healthful meals but rarely had enough time to exercise—Maher strives to imbue his clients with the motivation to do both. Whether training new moms, moms-to-be, dads who had moms, or curiously fast sons whose moms found them in the middle of a Kansas corn field climbing out of a spaceship, his group classes and boot camps immerse participants in a full-body workout with moral support from neighboring exercisers.
Anytime Fitness, which boasts more than 1,800 clubs in North America, makes it easier for average folks to etch out time for exercise by doing one simple thing: staying open 24 hours a day for 365 days a year. As fitness seekers challenge themselves on cardio and Hammer Strength machines and hoist Iron Grip free weights in clean, well-stocked facilities, security monitoring ensures they’re safe and producing enough sweat to meet official government standards. Members can also ramp up their exercise regimens with the help of Anytime Fitness’s staff of personal trainers, who demonstrate moves and sling motivating tips. After workouts, guests can shower in the private restrooms or hop into one of the tanning booths available 24 hours a day.
The classes at Monkey Bar Gymnasium are never easy, but individual attention from personal trainers ensures that participants never push themselves too hard. During boot camp and BodyPower classes, individuals work at their own pace alongside the rest of the group, powering through strength and cardio training to maximize benefits. Sport-specific training is also available for athletes, who can work with the staff on site to develop the best program for their area of focus.
Brittingham Boats conquers the water in many ways. Their rental fleet boasts all manner of paddlecraft, from tandem kayaks and canoes to standup paddleboards and paddle boats. The boating gurus can also supply all the gear for fishing trips out on Monona Bay and Monona Lake. They even host yoga classes on SUP boards, leading students through a tapestry of poses while perched atop standup paddleboards. Following paddle excursions, guest may drop by the Brittingham coffee shop to nosh on gourmet grilled cheese or indulge in creamy scoops of Babcock Ice Cream.