uBreakiFix CEO Justin Wetherill spoke with Groupon about the importance of protecting your smartphone and the challenges of fixing a phone that has been dropped into a deep fryer.
On the worst thing you can do after cracking your smartphone?s glass screen
?Don?t just put it into your pocket and continue to use it,? Wetherill says. The broken glass can actually cause serious damage to the phone?s inner components and turn a relatively simple fix into a costly repair job.
On the repair process
"Look, this is something we do every day," Wetherill says. "You are not the first person to break a phone.? Collectively, uBreakiFix's highly trained technicians repair more than 20,000 devices a month, drawing from a library of high-quality parts that are tested twice before they ever get used in a repair service. Free diagnostics are a staple at all uBreakiFix locations, so customers understand the problem before any work is done.
On growing his business
uBreakiFix began as a business based out of Wetherill?s living room, and it now boasts more than 60 locations nationwide. ?We are proof that the American dream is alive,? he says.
On unusual repair jobs
Wetherill remembers one fast-food employee who dropped her phone into a restaurant?s deep fryer. ?It smelled pretty bad,? he said; however, the repairs were successful. Another customer lost his phone in a cement mixer. After some serious effort, the technicians were able to safely recover all of the important data, but the phone died a few hours later. As Wetherill pointed out, ?it did go through a cement mixer.? Some miracles just aren?t meant to be.
On the importance of a one-day turnaround time
Repairs at uBreakiFix?s store locations can often take as little as an hour, according to Wetherill. This is a critical part of the shops' focus?something Wetherill personally understands. If forced to choose between spending the weekend without his smartphone or his left arm, he jokes that he would pick the arm. ?Of course, this is assuming that there wouldn?t be any pain,? he laughs.
At Advanced Massage Therapy Rehabilitation, therapist Tina DeMarco melds several varieties of massage and healing techniques into ache-easing and injury-alleviating sessions. Specializing in deep-tissue and Swedish modalities, Tina customizes each appointment to decrease tension and boost circulation. Tina also caters to sports-related stress and injury, wielding her healing hands to lessen muscular fatigue resulting from marathon autograph signings.
As their name implies, the technicians at Data Doctors see computers as patients, and look to cure CPU maladies rather than simply treating symptoms. In the span of a short wait, the team diagnoses the problem at hand and determines the best course of action, should it be repairs, upgrades, or complete replacements. The winner of a Spirit of Enterprise Award by the W.P. Carey School of Business at Arizona State University and fluent in both Windows and Mac systems, the computer sleuths root out viruses and spyware, optimize drives with defragmentation and registry cleaning, and even delve into cases to drive out fan-choking dust and infestations of robotic ants. Once services are complete, they chat with each customer to explain how best to prevent a return visit.
The team's expertise also extends to the sale and setting up of new computers, including the safe transfer of data from old hard drives to new ones. To keep businesses running smoothly, Data Doctors can set up new networks, lend supplemental IT help, and recover data lost to the void.
Depending on when you arrive at Old Town Bistro, you may think you've reached two completely different venues. During the week, chef David Ortiz and his staff serve up steaks, salads, and pastas. Prizing eclecticism over any particular type of cuisine, house specialties include fish and chips platters with house-cut fries and barbecue sandwiches loaded with pork shoulder that's been smoked for 24 hours.
On the weekend, the eatery transforms into a dance club with a thundering 10,000-watt sound system. Local DJs test the limits of eight house subwoofers, spinning tracks synched to videos on 10 flat screens. The sprawling dance floor keeps dancers in motion beneath a colorful swirl of disco lights as opposed to a colander taped on a spotlight
For the last five years, the technicians at Central Florida Cell Phone Repair have brought ailing phones back from the brink of electrical death. Enjoying a positive relationship with manufacturers, Central Florida Cell Phone Repair has unmatched access to quality replacement parts, and the techs can often repair a customer’s mobile window to the world during their visit. From keypad problems caused by furious texting to broken screens resulting from tossing a phone in the air to hear it giggle, the staff repairs almost any problem on any brand of phone.
Just a short walk from campus, both College Book and Supply locations stock their scholarly shelves with a selection of University of Central Florida apparel and merchandise. Prevent upper bodies from going naked into the world with a men's UCF Knights logo T-shirt, which sports the fighting logo splashed across the chest ($12.99), or prevent head heat from escaping with a washed black ball cap emblazoned with the Knights mascot ($12.99). Ladies can get snuggly while professing undying devotion to their school with a black Knights hoodie (starting at $19.95), or flaunt their Russian heritage with a 10-karat gold Kappa Kappa Gamma charm ($21.99). College Book and Supply also houses an array of UCF-themed accessories, including auto decals ($2.99–$9.95), mugs ($1.95–$14.95), and pennants ($12.99). Shoppers can also peruse the bookstore's tailgate section, featuring a UCF collapsible trash can that students can use to stow away used food containers and uncooperative younger siblings ($19.99).