Surf Concepts’ knowledgeable staff chats with fellow wave wranglers, sharing advice and swapping stories amid shelves brimming with O’Neill wetsuits, Billabong swim trunks, and apparel from South Bay’s own HippyTree. As patrons filter in from sun-steeped stretches of pavement, the crew also arrays decks and shoes from Almost and Vans for skateboarders or those looking to enliven a visit to The National Museum of Ramps and Stained Glass.
Seven days a week, the staff at Aviation Cyclery ensures smooth pedaling for casual and experienced cyclists alike with repair services and a large inventory of bikes and accessories. Using their vast knowledge of two-wheeled transport, they pair customers with small to large items that fill the shop from storefront to rear wall. These range from bells to baskets and helmets, as well as sleek vehicles such as cruisers and front suspension mountain bikes. Professional mechanics situated on one side of the store fix faulty bikes by inflating tires, truing wheels, and programming bells to play a warning for squirrels crossing the street.
Toyota Sports Center entices skaters of all ages with a trio of glassy rinks smooth enough to be commandeered for official practices by the L.A. Kings. When the pros aren't reigning over the ice, guests can practice axel jumps during skating lessons or show up for public skating sessions to lap the flattened glacier in search of preserved saber-toothed zambonis. Toyota Sports Center also educates aspiring Great Ones with beginners hockey classes, hosts youth and adult leagues, and encourages visitors to bulk up off the ice at the fitness center, which is outfitted with free weights and treadmills for those slowly reconnecting with exercise on solid ground.
Manduka was built on a simple idea—that a better yoga mat makes a significant difference for the body, mind, and soul, even during the hours off of the mat. Created for and by yoga enthusiasts, each mat, towel, yoga strap, water bottle, and bag is produced with the intention of enriching the yoga community. The result are technical- and purpose-driven designs that provide innovative products to more than 60 countries around the world. Aside from premium design, Manduka also promotes their ethos of quality, thoughtfulness and sustainability in all realms of their business.
Jeremy Godo Kiss’ earliest love of the adrenaline rush surfaced in his passion for skateboarding. As he grew older, he began to feel the need for something that would give him higher jumps, bigger thrills, and taller windswept hair pomps. In 1988, he found that something—he discovered the extreme art of snowboarding. Determined to help others achieve the same sense of exhilaration he experienced zooming down the steep bluffs of June Mountain for the first time, Kiss opened Olympus Board Shop in 1998. Here, he and his staffers stock a wide range of high-quality boards of all types from brands such as Solomon, Imagine, and Liquid Shredder. Since opening, they’ve expanded their inventory to include other extreme sports, including surfing, stand up paddling, and kayaking. They also host interactive, pulse-pounding lessons in surfing, paddleboarding, and kayaking.