Donna Rubin and Jennifer Lobo have extensive experience in Bikram yoga. Donna, a former Broadway performer, noticed that actors, musicians, and stagehands had little space to stretch and warm up before their performances. In turn, she chose the theater district for her flagship BIkram Yoga studio built in 1998, when Bikram was just gaining in popularity. The first Bikram Yoga NYC location soon blossomed into seven yoga rooms spread across four locations, and all are covered in Flotex anti-microbial flooring. This waterproof flooring protects against germs more effectively than than wood floors or cooties shots. Hygiene is important when practicing Bikram yoga, as the increased temperatures cause participants to work up a healthy sweat.
On the flipside, Jennifer has an athletic background, with experience in everything from marathons to soccer and tennis. She also worked as the communications director for IMG—a powerful force in the world of sports marketing. Together, Rubin and Lobo produced the very first Yoga Asana Championship in New York. They continue to do so each year while leading a team of more than 70 certified instructors who host nearly 300 classes each week, making it convenient for clients to fit sessions in to busy schedules.