Knockouts Haircuts for Men amps up the classic barbershop experience with a lavish, sports-themed approach to men's styling that has been featured on Today and CNBC's The Big Idea with Donny Deutsch. At a still-growing number of locations throughout the country, the company's all-female staff of stylists quarterbacks a full playbook of services ranging from bare-essential to spa-worthy. First and foremost, they clip shaggy locks, but they also administer facials, manicures, massages, and waxes. Complimentary beverages are included with every visit, giving patrons something to sip on while watching a sports game on TV or contemplating how they would fend off a lion using just a comb.
A wildly successful alternative to traditional day spas?its more than 300 locations blanket 36 states and half a dozen countries?Planet Beach Contempo Spa is a futuristic relaxation station where state-of-the-art machines administer all the spa and tanning services. These friendly automatons sometimes replace familiar treatments, as in the Luminous facial, a light-based service that delivers blemish-busting results similar to those of a conventional facial. But other equipment maps out new spa territory entirely: the hydro-derma fusion chamber moisturizes the whole body with nutrient-rich steam in order to offset the effects of a dry climate or a rear-end collision with a salt truck. Other machines whiten teeth, spray tan skin, and massage muscles.
Planet Beach operates on a gym-style membership system, meaning that members purchase packages or pay flat monthly rates. As members spend more time at the spa, they get to know the helpful assistants who are always on hand to demonstrate how to use the equipment without activating its ability to cry.
Luanne Green and the team at Permanent Makeup Artistry and Restoration Massage work to help beauty stand the test of time by offering a range of permanent and semipermanent cosmetic procedures. They imbue faces with lasting beauty during permanent-makeup appointments, as well as airbrush-makeup sessions that apply cosmetics via a fine mist. Luanne and her team work with myriad shades, and allow clients to custom-blend their own colors for looks that are as personalized as monogrammed bathrobes. The staffers can also remove unwanted tattoos with saline or fade products, or reduce the appearance of scars with micropigmentation color camouflage or dermarolling.
Susan Sok works among a team of stylists and beauty technicians at La Salon—a bright studio with dark-wood styling bureaus and warm gold walls. A skilled eyelash-extension specialist, Susan expertly affixes individual extensions to lash lines, adding volume, length, and glamour. As Susan works, her fellow staffers beautify other salon clients, snipping trendy haircuts and smoothing frizz with Brazilian blowouts.
Guillermo Garcia and the rest of the stylists at La Salon push the envelope when it comes to styling hair. They cut blunt bangs and asymmetrical styles; they add highlights in bold reds, blues, and pinks; and they accent hair with peek-a-boo locks of purple or horizontal stripes of color to resemble the American flag. In addition to their edgier offerings, the stylists shape classic bobs and layers, and they send frizz running with Brazilian blowouts.
Lynn Newberry's tool chest bears only one man's name: Paul Mitchell. A Paul Mitchell–educated stylist, Lynn employs the products with which she was trained in each and every treatment, including cuts for men, women, and children; advanced color treatments; and KeraTriplex conditioning.