Q&A with Latashia, Owner of iS.W.E.A.T. Studio
Tell us about your business.
It's not a gym—it's an experience! iS.W.E.A.T. Studio is a fitness studio dedicated to providing a healthy family environment while helping clients reach their goals with health and fitness.
What makes your business stand out?
We are personally invested in the journey of every single person that walks through our door. Boring treadmill and ellipticals are a thing of the past here.
What inspired you to start or run this business?
After losing 100 pounds and knowing how uncomfortable it was in a gym environment at my heaviest, I wanted to provide a haven for people to go with no judgment—where it's fun to workout and people are like family.
How do you help motivate your patrons?
We have a "no judgment" zone when you walk through our doors. Whether you've never taken a class or are among the most experienced—we are all here to support each other and reach our goals.
What’s your favorite part about your job?
Changing lives daily and making people love working out.
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As they enter the training circle at Curves, female guests come face-to-face with the smiles of other women. And just as points on a circle share a common distance from the circle's center, workout participants share the experiences of those nearby by trading stations throughout the 30-minute training session. One minute is spent on a piece of strength-training equipment built for feminine frames and designed to work two opposing muscle groups with a single movement. Exercisers then move on to a recovery station, where they run, jog, or dance to maintain heart rates and keep platforms in place during momentary losses of gravity.
In 1976, educator, musician, and kinesiologist Robin Wes longed for a children's gym that prioritized personal growth over competition. Unveiled at a time when physical-education classes pushed students to focus almost exclusively on winning, Robin's program was swiftly adopted and is now used in more than 300 Little Gyms worldwide. Robin still pens original music to accompany lessons, which engage whippersnappers aged 4 months to 12 years with gymnastics, dance, karate, and parent and child activities.
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Oluremi Sano had one of her earliest dance experiences at Bryan Adams High School, performing as a Bryan Adams Belle. Since then, she has undergone extensive training and earned a graduate degree in higher education administration. Combining her skill sets, she founded Fihankra Dance & Fitness Studio to create a community that valued both dance and fitness. The studio’s motto is “per ankh seneb,” or health, wealth, and prosperity. They teach more than 14 styles of dance class in an aim to get people moving and help them achieve their fitness goals. Zumba, Bollywood, African dance, and yoga classes run seven days a week.