The The Dive Shop's instructors, drawing from Scuba Schools International's programs, teach water-safety skills to fledgling divers and swimmers of all ages. Classes and activities range from the Scuba Rangers club—where kids aged 8–12 learn to snorkel and scuba dive from the safety of a pool—to open-water dives, swimming lessons, and more advanced stress-and-rescue dive sessions, during which instructors turn dog paddlers into almost-mermaids, minus the pet octopuses.
Filled with whippersnappers soaring down slides and giggling as they hop on giant trampolines, Superior Play Systems' sprawling showrooms seem more like lively amusement parks than retail stores. As youngsters explore the professionally assembled play sets and basketball courts, staffers attend the parents, answering inquiries and guiding them through the store's extensive selection of safety-tested trampolines, and sports and recreation equipment. The store is home to a sweeping variety of imaginative play sets, made from durable materials like certified California redwood and cedar.
Golfsmith's online and in-store showrooms house an almost endless list of golf gear for men, women, and children alike. Clubs, balls, and accessories from brands such as TaylorMade, MacGregor, and Callaway give players precise control over their game, and polos and long-sleeved shirts from Nike and Snake Eyes garb players in course-appropriate attire now that tuxedo T-shirts no longer qualify. Along with the extensive collection of equipment and golf bags, Golfsmith also carries GPS systems to give players a high-tech edge.
At Play It Again Sports, knowledgeable equipment masters outfit athletes of all sports with new and used gear from major-league brands such as Nike, Callaway Golf, and Adidas. An ever-rotating inventory keeps lockers stocked with spare balls, dressers filled with run-ready shorts, and secret laboratories populated with gleaming treadmills. Proud recipients of the Gold Standard Store award, amiable staffers stand ready to answer questions or assist with fittings, ensuring that each athlete leaves with the appropriate helmet, bat, or free-weight set. The shop also doles out cash or credit for trade-in gear, completing the ethereal circle of sports.
Going from managing ostriches to running a baseball business may seem like a strange jump, but it's just another day in the office for Better Baseball founder Glen Robinson III. In the 1980s, he began raising and selling ostriches and emus as food and as companions for people allergic to pet rocks. A warm spring morning brought an impromptu visit for a customer who was less interested in the massive birds, and more focused on the netting that separated the animals' pens. Soon, Glen was spending more time crafting batting cages than selling his livestock, inspiring him to open what would eventually become Better Baseball.
Today, this bird-free business furnishes players of America's favorite pastime with the gear they need to play Little League, softball, or even college-level games. After taking practice swings inside one of Glen's onsite cages, players can pick up the gloves, glove pads, and eye protection needed to help them catch any pop flies or poorly aimed Cracker Jack from the stands.