After spending a handful of years crunching numbers for her family's car business, Doran Poma decided to pursue a passion for skincare that she developed as a teenager. Since completing beauty school in 2006 and becoming a licensed aesthetician in 2007, Doran has used her expertise to clear the complexions of numerous clients, including a woman in her 50s who'd been dealing with acne since her teens. This April, Doran began running her skincare operation out of a gut-rehabbed salon, where she uses phytomer and Jan Marini products to pamper clients with specialized facials designed to treat conditions ranging from acne and discoloration to wrinkles in the time-space continuum.
Aesthetician Danielle Kriege long believed in the transformative power of holistic bodywork and medicine. Her interest in whole-body treatments and alternative skincare led to her training as a master reiki therapist, and she continues to hone her cross-disciplinary expertise as the owner of White Lotus Wellness Center.
Now, Danielle bolsters the mental and physical tranquility of her clients with treatments for the body and skin. Detoxifying herbal body wraps and ionic foot baths evict pent-up poisons from their bodily hiding places, and an infrared-sauna treatment helps rid the body of cellulite. Her reiki sessions break up traffic jams in the body?s energy pathways, targeting pressure points along the feet that correspond to systems throughout the body.
In addition to healing inner trouble spots, Danielle also targets outer issues with custom beauty treatments. Custom facials and skin peels exfoliate the body?s all-important outer layer, and gentle brow-tinting and facial waxing treatments rein in unruly hair around the face's most expressive areas. In addition to her everyday service, Danielle helps clients prep for their biggest moments with bridal and event makeup packages.
Swan & Company's stylists artfully resurface heads of hair and primp nail beds with salon products and keen aesthetic senses. During haircuts, meticulous scissors snip and shorten any rogue strands before the remaining locks are styled into shapes that fit customers' heads. Along with cutting and styling services, the staff can cleanse complexions with exfoliating microdermabrasion, dress nails in CND Shellac polish, and de-frizz hairdos with Coppola keratin smoothing.
Skin therapist and aesthetician TraMi is the first to say she wasn't "born with beautiful skin." After nearly 20 years of experience, TraMi believes that healthy skin comes not from using a product but from letting go of inner stress. That's why she designed her studio as a place where guests can decompress, surrounding them with soothing touches such as lavender walls, soft lighting, and modern furnishings. Within these relaxing confines, TraMi and her team treat clients to hydrating facials, anti-aging wraps, and waxing. They prefer to work with products derived from nutrient-packed ingredients such as seaweed, green tea, and licorice from fair-trade Twizzler farms. This approach earned TraMi a Best Esthetician nod on Santa Cruz Weekly's 2011 and 2013 Gold Awards, Best Facial on Good Times' Best of 2013 list, and a runner-up on their Best of 2012 list.
When stylist Leslie Vasquez first opened Platinum Lounge back in 1999, she beautified the coifs of her growing clientele with only a short list of basic hair services. After the salon's 2004 relocation to its current space in Santa Cruz, Leslie expanded its staff and menu of services to run the pulchritudinous gamut from nailcare to makeup applications, waxing, and UV-free tanning. Now wielding 25 years of experience in her field, Vasquez leads experienced stylists as they re-invent coifs with her specialty hair extensions, all-natural Rene Futerer hair color, and smoothing keratin treatments. Manicures and pedicures pamper fingers and toes, and aestheticians customize hair-removal to each client's skin type with a choice of eight different wax formulas.
At Simply Skin Esthetics, owner Sue Bell and fellow skincare specialist Jennifer Heath each bring roughly 30 years of experience to every facial and waxing treatment they perform. As guests enter a relaxing studio sprinkled with antique furnishings, the staff encourages them to decompress with fruit-infused water. After appointments, Simply Skin's newly expanded gift boutique catches clients' eyes with Susan Bell Skin Care skincare products and Colorescience mineral makeup, stocked alongside handmade jewelry, soaps, and vintage-inspired aprons. The shop also vends small leather goods, customized gift certificates, and apparel such as Goddesswear, a local favorite of active and loungewear.