Founder Todd Beckman opened the first Tan Company location, then called The St. Louis Tan Company, in 1994 with a pair of average-size sun retreats. After perfecting a superstore concept with multiple levels of tanning beds and an intrepid-reporter alter ego, Beckman's bronzing business now spans 53 locations in 8 states, including 39 locations in the St. Louis area. Todd ensures each salon keeps the same high standards that won the 2010 award for Best Tanning in St. Louis from CityVoter.
A knowledgeable staff maintains each bright, highly sanitized environment and stocks shelves with Australian Gold, Swedish Beauty, and Designer Skin tanning products. The Tan Company also fashions UV-free tans with Mystic Tan standup booths that evenly spritz bodies with a paraben-free DHA solution infused with aloe vera.
Xtreme Tan's staff members call on their Smart Tan training—a program that instills professional savvy in sunburn prevention and correct UV dosage—to guide clients toward the right path to achieving a bronzed beach glow. After becoming acquainted with customers, the specialists carefully educate them on the salon’s offering of UV beds, airbrush-tanning methods, and a selection of lotions that deepen and prolong golden skin tones. The walk-in salon houses four levels of UV beds, each of which is stocked with high-efficiency bulbs that offer clients an indoor tan without having to fight the cat for a sunny spot by the window. Tanners can also forgo UV beams altogether with the salon’s airbrush-tanning service, which dispatches a trained staffer to mist individual curves with a pigmented spray that leaves skin bronze and glowing for up to 14 days.