Since 1993, the family-owned EyeMart Optical Outlet's goal has been to furnish central Iowans with affordable eyewear. The eye boutique spans nine locations and its inventory of basic and designer frames presents stylish options for all face structures. Optometrists at each location furnish their patients with prescriptions that can be quickly traded for single-vision or progressive lenses with protective coatings and lasers.
The stylists at Cost Cutters keep pace with families' brisk lives by bestowing stylish haircuts without the hassle of making an appointment. Children, women, and men succumb to the artful snips of scissors and come out with trimmer, shapelier 'dos in a fraction of the time it takes to cut hair with the earth's erosional forces. Signature haircare products from CC Professional lead the charge on each customer's final style, aided by products from Paul Mitchell, Redken, and Tigi.
The licensed massage therapists at Massage Advantage dote on visitors with a slew of custom massage techniques, including Swedish, prenatal, and deep tissue. Armed with warm blankets and a credo to respect patients' privacy, therapists begin each 30- or 60-minute session with a discussion on clients' specific aches and ailments. Therapists can also haul their equipment to office buildings for workplace chair massages that help reinvigorate fatigued employees or stressed-out water coolers during 5–15 minute stints. Each succession of kneads is designed to alleviate stress, muscles soreness, and various medical conditions, such as high blood pressure.
About Face touts a wide selection of blushing basics and eye essentials in a boutique teeming with skincare and cosmetic creations crafted by more than 25 brands. Mineral makeup by Bare Escentuals harnesses natural ingredients in the form of a blemish-cloaking foundation that feigns a powdery guise but feels like a cream and tastes like tiramisu ($25). A healthy dusting of Nars blush ($27.50) plumps timid cheekbones and transforms lackluster visages into bashful beauties. Smashbox eye shadow ($23) imposes bright colors across ocular shades to ensure that peepers remain the center of attention amidst a flock of prize-winning peacocks. In addition to makeup products, About Face also carries a bouquet of skincare necessities and olfactory-rousing fragrances from the likes of Juicy Couture.
At Tangles Hair Extensions, Kellie Smith transforms short haircuts into long, flowing tresses, bypassing the years that natural growth would take. She stocks clip-in and bonded extensions in hundreds of colors, as well as attention-grabbing feather extensions. Kellie, a stylist with 18 years of experience, also trims hair into chic styles and tames frizz with Brazilian blowouts.
The staff at Hair Studio 52 + Day Spa offers upscale spa services without the pretension that can sometimes be found at high-end boutiques or medieval castles' saunas. Aside from Aveda spa treatments and microdermabrasion, clients can reserve appointments with Dr. Vicky Hagstrom, a physician who administers injectables, chemical peels, and hair-restoration services. Of course, spa services are just half of what's available here—in the salon, stylists perform cut, color, and texturizing services, and nail technicians groom digits with scented scrubs, foot soaks, and gel polish.