Owned by Iowa residents Lisa Barillas and Twyla Tindall, Lyla's Boutique supplies well-known brands to Iowa's multifaceted fashionistas. The boutique stocks a bevy of pants, tops, skirts, and dresses from prominent labels such as Miss Me, Free People, BCBG, BB Dakota, Sweet Pea, Judith March, Level 99, and Vintage Havana. Covering colorful styles from hand to toe, Lyla's also houses a range of purses and functional, form-fitting shoes. Popular wearables currently include a braided-chain-and-jewel necklace and earring set ($32), Kinsie Girl Oliander wedges ($49), !iT Jeans ($69.95), and the wildly inspiring Free People zebra dress ($128) (see pictures of select clothing items here.
With thousands of frame and mat combinations, The Great Frame Up can satisfy any and all framing fantasies. The expert framespeople can make diplomas radiate (diploma framing starts at around $100), personalized jerseys glisten (starting around $300), and dorm-room movie posters sparkle (many 24"x36" pieces are under $100). The design wizards can also find a home for any prized possession, such as shoebox photos, baby booties, ticket stubs, medals, and really good pot roasts. The Great Frame Up’s no-hassle guarantee and assurance that all work is done on-site means your frameables won't be subject to mistreatment at underground commercial framing facilities.
For more than 60 years, Toys“R”Us has been helping kids be kids and grown-ups to revisit their childhoods by providing one of the largest selections of top-brand toys, electronics, games and everyday baby essentials. Founder, Charles Lazarus, revolutionized the toy business by modeling his stores after supermarkets, providing a variety of options to suit varying ages and interests and offering customers to help themselves and have fun in the process. Today, that sense of playfulness is evident at nearly 600 stores in the United States alone, including a flagship location in Times Square where kids are greeted by a 60-foot Ferris wheel, a 5-ton animatronic T-Rex, and a life-sized, 4,000-square-foot Barbie house.
Beyond everybody's favorite bikes, trains and video games, each Toys“R”Us store keeps its shelves stocked with the season’s must-have toys as well as nostalgic standbys that never go out of style. Time-tested brands such as LEGO, Radio Flyer, NERF and Fisher-Price share the shelves with an expansive selection of electronics for older kids, including Wii U and tablets. And though the company has inspired generations of boys and girls to try their hardest not to grow up, it also strives to ensure budding brains develop right on track by devoting a significant portion of its stores to “smart-play” with a wide selection of electronic learning toys and software.
Toys“R”Us—whose extended family of brands includes Babies“R”Us and FAO Schwarz—has earned a number of awards and recognitions through the years, including a spot on Fortune’s list of the World’s Most Admired Companies in 2012. The company has also drawn considerable recognition for its expansive charitable efforts, which include partnerships with the Alex’s Lemonade Stand Foundation and Save the Children. This year also marks the tenth consecutive year that the company has partnered with the Marine Toys for Tots Foundation to collect new, unwrapped toys and monetary donations in its stores to benefit the organization.
Since 1993, the family-owned EyeMart Optical Outlet's goal has been to furnish central Iowans with affordable eyewear. The eye boutique spans nine locations and its inventory of basic and designer frames presents stylish options for all face structures. Optometrists at each location furnish their patients with prescriptions that can be quickly traded for single-vision or progressive lenses with protective coatings and lasers.
Gander Mountain Academy updates its lessons in gun safety, handling, and marksmanship with virtual shooting technology that was once only available to military and law-enforcement agencies. The ladies-only basic fundamentals class gives women a foundation in the mechanics of handguns and how to use them safely. Students start by winnowing down the right type of gun for their needs, be they self-defense, hunting, or reclaiming the garage from infestations of gremlins. Next, instructors with callused trigger fingers explain the safety rules of handguns, compare ammunition options, and demonstrate proper grip, stance, and trigger control.
At an age when most young men would be happy to move out of their parents' basement, Martin Stubstad wasn't in too much of a rush. That's because back in 1977, Martin was building his own business, Archery Headquarters, bow by compound bow, and his base of operations was in his parents' cellar. Today, the business not only occupies its own space, but it's the go-to shop for hobbyists and professional bows-folk alike. There, quiver-curious visitors can do more than just purchase archery supplies, such as bows, arrows, and apples. Certified instructors teach classes, from a one-lesson intro course to more advanced shooting classes, while archers practice their skills in the shooting lanes on the range.