Shopping in Matthews

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As a trusted and well-known brand, New Balance helps runners dress in durable and eye-catching athletic garb and footwear. Test-wear a pair of shoes (starting at $50) that are specially crafted for helping wearers look graceful during early morning jogs, tennis matches, trail runs, and escalator rides. Men can slip into a pair of retro-styled suede-and-mesh running shoes ($60) or walk as proud and rugged as a cowboy in a bear costume with a pair of Gore-Tex country-walking shoes ($130). Women can step stylishly in some casual and classic gray foot covers ($60) or speed it up with supportive cushioned running shoes ($100). Durable apparel adds a soft and fashionable layer of heat-retaining and sweat-wicking threads, and accessories provide useful and eye-catching flair to athletic get-ups. Slap on a pair of Elite Coolmax socks ($8) with a brand-new pair of shoes for dry and airy feet. Additionally, customers will be able to acquire proper workout gear for summer, marathon season, and marathon dance-off bouts for bat mitzvah season.

At Portrait Creations, a skilled photographer works hard to create a relaxing atmosphere and capture genuine expressions and smiles in portrait sessions. Kendal Frank welcomes subjects for in-studio or on-location shoots, and specializes in taking portraits for maternity, infant, family, or senior sessions. She also offers digital enhancements and touchups and a wide variety of prints and collections.

After a frustratingly flip-flopless trip to Las Vegas, Flip Flop Shops’ co-founder Sarah Towne teamed up with the business-savvy Todd Giatrelis to open a store dedicated to serving people in need of comfy open-toed footwear. Each of their locations boasts a wide collection of brands – including Havaianas, Volcom, Reef, and Teva – to ensure shoppers find an ideal pair.

A treadmill might not be the first thing you’d picture in an athletic store, but for the skilled staff of Charlotte Running Co., it’s a key step in the art of finding the perfect fit. After lacing up or sweet-talking on a pair of shoes from Adidas, Nike, Saucony, or Brooks, patrons hop aboard the treadmill, and the ‘gait analysis’ begins. Aided by a video feedback system, the specialists analyze each both the customer’s strides and the performance of the shoes to identify the ideal levels of support and cushioning, as well as the perfect fit–a process made much more precise by seeing the fancy footwear in action.

In addition to running shoes that can help increase speed and safety, Charlotte Running Co. can outfit its patrons in other jog-friendly gear. The FuelBelt keeps much-needed fluids at the ready on long runs, while shirts from Nike and Asics help to keep bodies cool, reducing runners' need to jog in the penguin habitat at their local zoo.

A treadmill might not be the first thing you’d picture in an athletic store, but for the skilled staff of Charlotte Running Co., it’s a key step in the art of finding the perfect fit. After lacing up or sweet-talking on a pair of shoes from Adidas, Nike, or Saucony, patrons hop aboard the treadmill, and the ‘gait analysis’ begins. Aided by a video feedback system, the specialists analyze each both the customer’s strides and the performance of the shoes to identify the ideal levels of support and cushioning, as well as the perfect fit–a process made much more precise by seeing the fancy footwear in action.

In addition to running shoes that can help increase speed and safety, Charlotte Running Co. can outfit its patrons in other jog-friendly gear. The FuelBelt keeps much-needed fluids at the ready on long runs, while shirts from Nike and Asics help to keep bodies cool, reducing runners' need to jog in the penguin habitat at their local zoo.