Launched more than three decades ago, Site for Sore Eyes now operates in more than 35 showrooms throughout the Bay Area. Staffers at every location share their dedication when pairing customers with head-turning eyewear and contacts. The company offers a $25 warranty that secures all of its products, replacing broken frames for free and furnishing half-price replacements for glasses that are lost, stolen, or transformed into an acorn squash. In case eyes require prescription tweaks, each shop sits next door to California-licensed Sterling VisionCare doctors of optometry.
Since opening to the public in 1926, Benbow Inn has entertained Hollywood elite, foreign dignitaries, and traveling motorists alike with a wealth of both outdoor and indoor pursuits, nestled amid the towering redwoods that share the banks of the Eel River. Early on, the Inn’s prime spot near the Avenue of the Giants made it a popular stopover for tourists traveling up the coast or searching for a more impressive Christmas tree. The sprawling complex’s tranquil gardens and majestic mountain setting provide an ideal respite from the road for weary travelers. Though the hotel’s long-held commitment to upkeep and service has earned it a place on the National Register of Historic Places and a four-diamond rating from AAA, its real treasures lie outside its Tudor walls. Visitors while away the time with such activities as swimming and boating on the river, perfecting pitches on the 9-hole Benbow Valley Golf Course, or hiking through the redwoods of the Kings Range while longing for prehensile tales from which to swing.
In addition to hotel rooms and cottages, Benbow Inn hosts campers on more than 100 pull-through and back-in sites at its RV Resort, which won the Best of The West Award in 2004. Here, travelers enjoy the peace and quiet of their spot in the woods, which balances the rusticity of the outdoors with such creature comforts as cement patios, picnic tables, and full hookups, including cable TV.
Course at a Glance:
If climbing a mountain were a walk in the park, parks would be a lot more exciting. But climbing requires important safety knowledge, special equipment, and careful planning. That's why the folks at SWS Mountain Guides have set out to create an experience that allows all of their clients to focus on the climbing while they take care of the planning, equipment, and know-how it takes to make a journey great. Offering climbs on both Mount Shasta and Mount Whitney, adventurers learn about ice axes and crampons, basic mountaineering skills, and what to do in the event they discover a lonesome yeti. If local climbs aren't adventurous enough, SWS also organizes expeditions to Peru, Africa, and several of the world's highest peaks in Nepal.
Five miles north of the resort, a web of hiking trails meanders through the conifer forests and wildflower meadows of Mount Shasta, whose summit towers 14,162 feet above sea level. Hikers can take to the Black Butte Trail—a moderately steep climb—which originates on Everitt Memorial Highway amid an aromatic cluster of pine and cedar trees. About halfway up the rocky 2.5-mile trail, Black Butte unveils a sprawling, westerly view of Mount Eddy, and at this relatively level vista point, hikers often set down their wooden walking sticks and jugs of water to marvel at the Shasta valley glistening below. Within the small clapboard structure that houses the Sisson Museum, permanent exhibits showing off collections of Native American basketry and antique mountaineering artifacts illuminate Mount Shasta's eclectic culture. Families walk through the fish hatchery adjacent to the building, peering into the long, narrow ponds harboring rainbow and brown trout before moving on to the property's three kids' fishing ponds. There, amid rolling coolers and green mesh nets, parents bait hooks for jumping children eager to reel in shiny silver trout, and volunteers stroll the dirt perimeters taking photos of little ones' catches.In downtown Mount Shasta, The Goat Tavern indulges an eclectic crowd with hearty burgers and a beer list scrawled on a chalkboard. Tattooed motorcycle crews sit alongside couples in cardigans on the outdoor dining deck, which is perched above the area's main drag. Waitresses parade through, balancing dishes laden with spicy chicken sandwiches and piles of fragrant garlic fries.
With hundreds of locations across the country, Right Dental Group represents a collection of oral-healthcare professionals who deliver a variety of quality dental services. The collective places an emphasis on relationship building—meaning patients can confess their most egregious toffee-apple trespasses while receiving a teeth scrubbing delivered with precision and understanding. Each of the dentists is prescreened for a consistent record of excellence and the ability to efficiently locate a cavity in a toothstack. A skilled doctor and their staff will skillfully probe forgotten mouth corners, eradicating tartar and expunging plaque from bacterial lairs. The included x-rays will help uncover any oral problem areas that cannot be seen with the shamelessly naked eye. After treatment, clients will be privy to tips that explain the proper brushing and flossing techniques to ward off gum disease and tooth loss, ensuring tongue-stoppers remain firmly rooted to the rest of the skeletal system.
Bald eagles soar through the air, trout and bass dart beneath tranquil waves, and fresh mountain water pours into three different lakes: Trinity, Shasta, and Lewiston. Across these landscapes, visitors can embrace the great outdoors at Shasta Recreation Company’s campgrounds and semipermanent yurts. After making camp, visitors can hit the hiking trails that wind through the towering pine trees and along the shore—where each of the three lakes sets the stage for aquatic activities. In the hands of guests, fishing lines plunge into Shasta Lake in search of bass; boats churn up water along Trinity Lake's 145 miles of tree-lined shoreline; and canoes transport paddlers across Lewiston Lake's placid waters.