According to the Dallas Morning News, sewing and handwork gave Laura Kay Houser's life "balance"—guiding the stay-at-home mother through life's daily challenges as well as more trying ones, namely her son's illness. In 2006, Houser and two partners turned that restorative hobby into a business venture. Houser now spends most of her days behind the counter, eyes figuratively glued on her latest project.
Inside the colorful shop, shelves overflow with fabrics by brands such as Andover, Benartex, and Marcus Brothers, as well as with books, kits, and experimental needlework patterns inspired by the paintings of Jackson Pollock. Experienced teachers pop in to lead a variety of classes, ranging from sewing basics to workshops with renowned authors and designers. As the culture of quilting has always involved gifting quilts to those in need, the store publicizes volunteer opportunities involving quilting and other crafts.