The optometrists and staff at OptiView Visions remedy fuzzy eyesight and magnify visitors’ sense of style by assembling pairs of fashionably corrective eyewear. Clients can experience the world in 20/20 clarity through prescription lenses that rectify common vision problems such as nearsightedness, farsightedness, astigmatism, and presbyopia—also known as “getting older.” OptiView’s walls brandish a wide selection of brand-name frames from renowned manufacturers such as Coach, Guess, and Elegante.
With more than 386 locations dotting North America, JCPenney Optical's ubiquity is matched only by its extensive selection of contact lenses and designer frames that includes brands such as Armani Exchange, Liz Claiborne, and Nicole Miller. Despite this wide reach, all lenses are cut at the same optical laboratory, ensuring a consistency of quality and a pretty good idea of where to look if your glasses run away from home. Each location has an independent state-licensed doctor of optometry, who can perform vision exams and help clients determine which type of vision correction will work best.
Now helmed by a second generation of eyewear aficionados, Dalmo Optical has been clarifying blurry vision for half a century. During the eye exam, a skilled sight specialist examines eyes for signs of nearsightedness, farsightedness, and nitpickiness. After scores are tallied, the friendly staff helps fit faces with a flattering pair of frames from brands such as Dior, Gucci, and Marc Jacobs ($149–$600 for a complete pair). Dalmo Optical’s in-house lab ensures timely lens-frame bonding, with most single-vision spectacles ready to wear home in as a little as an hour. Peepers seeking protection from UV rays and Medusa’s gaze can also peruse a selection of prescription sunglasses ($69–$249).
Started in 1961 by Dr. Stanley Pearle, the nationally recognized and trusted franchise now operates in nearly 800 locations nationwide. The master visionaries at Pearle are well trained in assisting all bespectacled beings from casual librarians to picky, temperamental Cyclopes. Equip a corrective pair of Essentials frames starting at $99.95, or slip on a pair of designer eye enhancers, such as those by Anne Klein and DKNY ($149.95+) or Versace ($205+). Single-vision lenses adjust a singular field of vision and start at $80 (basic uncoated plastic) and $120 (plastic scratch-resistant), while specialty PearleTHIN lenses ($205) are lightweight heavyweights.
For decades, JCPenney Portraits has welcomed families into its friendly studios, where professional photographers expertly photograph subjects of any age. Digital cameras, professional lighting, and a wide selection of backgrounds all work together to ensure a professional, personalized look for every family portrait, school picture, business headshot, or baby announcement. To customize the session even more, the staff also encourages guests to incorporate items with special meaning such as a baby blanket or a family heirloom. From a first baby portrait to senior pictures and engagement photos, JCPenney Portraits helps to preserve special family memories to come.
After the final flash, clients and a team member head to the viewing kiosk, where they can select their photos and customize them. Beyond traditional printed portraits, memories may also be preserved on high-resolution CD, gallery wraps, wall art, or through JCPenney Portraits' archival program, which allows clients to store and share their portraits online.
Everything old is new again at Looks Better On You, but that doesn’t mean that the boutique’s staff hangs just anything on the racks. The team scours blogs, broadsheets from abroad, and fashion columns to stay on top of the street styles that will become tomorrow’s couture. And though they fill the store with recognizable brands such as Coach, Gucci, and Ralph Lauren, the fashionistas always keep an open mind. If an unknown designer has an on-trend or pre-trend piece, they gladly snatch it up. To help guests make the most of the sartorial selection, in-house fashion consultants carry out color analyses, matching clothes to skin tone, hair color, and current mood-ring shade.