MG Fitness’ instructors summon sweat during fun group workouts while solo students try out more than 75 pieces of exercise equipment at two convenient studio locations. Workers-out looking to go it alone can bask in the glow of personal TV screens on Precor treadmills or opt for elliptical machines to help arms and legs build strength by repeatedly tracing low-impact ovals and hand turkeys. Men and women alike can tone up, using the sprawling selection of dumbbells and plate-loaded machines by Icarian and Hammer Strength to press, curl, and ripple. Fitness seekers in need of butt-busting camaraderie can drop in on classes that range from calorie-torching step aerobics to limbering power-yoga sessions, where students melt stress with stretches, poses, and deep-breathing exercises. To push clients toward fitness goals, certified personal trainers employ one-on-one coaching, exercise instruction, and the motivating growls of monster trucks.
Behind the boutique's crisp brick façade, optometrist Dr. Laura Martin meticulously cares for client eyes, leaving them both looking and seeing better. She addresses a variety of issues through services such as exams, dry-eye treatment, and frame fittings. Frames wear designer labels ranging from Gucci, Prada, and Jaguar, allowing customers to outfit their oculi in prescription style. To fill in the hollow hearts of these empty frames, the boutique keeps a selection of lenses including progressive lenses, sunglass lenses, and five varieties of contacts.
Located in Historic Medford Square, Perrotta Dental's pristine, welcoming facility provides an evocative setting for smile purification. To launch the 90-minute in-office Zoom! treatment, teeth are glazed with a gleam-unveiling gel. A trained specialist then shines an intense floodlight on the gel to summon law-enforcing agents who stun stain bandits, apprehend dental-defacers, and restore lustrous order to graffiti-ravaged fangs. Groupon buyers may experience temporary sensitivity after the procedure and should proceed gingerly when challenged to a flux-off by the moon. Stocking his facility with experienced technicians, Dr. Perrotta is a member of the Cambridge Restorative Study Club—an elite circle of cosmetic sages who meet six times per year to discuss dental advancements.
To help women achieve their fitness goals, the certified personal trainers at Get In Shape For Women focus on four areas: weight training, cardio training, nutrition, and accountability. In small group sessions, trainers modify exercises to suit up to four ladies' fitness levels, beginning by calibrating strength-training sessions—such as free weights, lunges, and squats—to each client's abilities while still ensuring they are challenging themselves. Then comes high-intensity cardio interval-training sessions in which trainers encourage exercisers to achieve optimal results on the treadmill or elliptical.
The trainers supplement the group workouts with nutritional planning centered around the concept of eating six small, balanced meals six days a week. They set aside the seventh day as a "free day" for a bit of indulgence, be it eating a favorite sweet or lusting openly after bacon. To hold their women accountable, trainers talk nutrition on the floor during scheduled appointments, and the ladies' progress toward reaching their goals is measured by trainers each week.
Since its 1965 founding in Venice Beach, California, Gold's Gym has dotted the globe with more than 600 locations where professional athletes and exercise newbies gather under the umbrella of personal strength. Nearly 3.5 million Gold's members chart and aim for their fitness peaks, perspiring beneath the gaze of certified personal trainers or pedaling beside peers at cycling sessions. In a diverse lineup of group classes, patrons strengthen cores with Pilates, finger-paint pictures of ninjas in martial arts, and amp up heart rates along to the pulsating soundtracks of Les Mills routines.
Many Gold's Gym locations stockpile futuristic amenities, such as cardio machines with individual iPod docks and televisions that help keep patrons motivated.
When Dean Rafferty first began his personal-training career, he was a jack of all trades who helped clients reach goals ranging from sport-specific achievements to fat loss. But this didn't last long. Immediately, he found that he got the most reward out of seeing the look on a weight-loss client's face after stepping on the scale to see it read 30 pounds lighter. That was when he began working exclusively with people seeking to lose weight and get fit.
Today, he leads indoor boot-camp classes designed to do just that. The sessions challenge students to push themselves through fun, fast-paced exercises while motivating each other and fostering a sense of community. Dean pairs these workouts with simple nutrition plans that help students fuel their weight-loss journeys.