Blink Fitness strives to make habitual exercise a natural, necessary component in its clients? daily lives. It does so by designing clean, practical gyms stripped of gimmicks and frills, stocked with sleek green equipment, and staffed by welcoming, motivating trainers. At each location, guests can choose from more than 150 Life Fitness and Precor machines that dream of boosting someone's strength and cardio capacity. There are other kinds of equipment lying around, too, including free weights, medicine balls, and strongmen willing to be powerlifted. For those who want an inspirational push and a targeted program, 30-minute personal-training sessions can be booked one at a time or in 5- or 10-session packages.