In 1958, Guy Day and Dale Williams founded their mattress store with a focus on high-quality products and excellent customer service. After 10 years, the partners unveiled their line of handcrafted, personalized mattress sets under the name Verlo, a combination of their wives' names—Verna and Lois. After more than 40 years, the company has perfected its craft, manufacturing customized mattresses and selling them directly through their show rooms. The stock ranges from plush pillowtops to firm sets, both capable of supporting healthy sleeping patterns and cutthroat pillow fights for years to come.
Whether someone wants a custom T-shirt, calendar, or iPhone case, Zazzle helps them get it. The online site helps customers express their personalities through original creations. Customers first select a template, such as a blank mug or even a skateboard, and then add their own designs. They can then choose to upload photos to items; for example, invitations to a child's 9th birthday party can sport pictures of that child's 8th birthday wish not coming true. Zazzle is also a hub where artists can sell their designs for customers to use on blank templates.
Rosati’s Pizza's history dates back to the early 1900s, when a recent Italian immigrant named Ferdinand Rosati moved from New York to Chicago with the dream of opening a restaurant. His first attempt was modest—with Ferdinand simultaneously fulfilling the duties of chef, server, dishwasher, and host—but quickly gained popularity for its crispy-thin-crust pizzas, originally served as complimentary appetizers. Encouraged by the public's response to the pies, Ferdinand and his son, Sam, decided to focus their efforts on opening a true pizzeria.
Today, at Rosati's Pizza locations across the country, plumes of heat swirl above piping-hot pies concocted from handmade sauce and dough. A smattering of toppings cling to five crust options—crispy thin, double dough, Chicago-style, pan, and superstuffed—as well as hide from their hungry predators inside hand-rolled calzones. Homemade lasagna and fettuccine alfredo battle for the top pasta spot, and fried chicken, baby back ribs, and fried-shrimp dinners work together to distract diners from hard-to-resist buffalo wings.
As they enter the training circuit at Curves, female guests come face-to-face with the smiles of other women. And just as points on a circle share a common distance from the circle's center, workout participants share the experiences of those nearby by trading stations throughout the 30-minute training session. One minute is spent on a piece of strength-training equipment built for feminine frames and designed to work two opposing muscle groups with a single movement. Exercisers then move on to a recovery station, where they run, jog, or dance to maintain heart rates and keep platforms in place during momentary losses of gravity.
Klinke Cleaners’ dependable service and lasting commitment to the trade hasn’t gone unnoticed. In the last 30 years, they have won a gold medal in Madison Magazine’s Best of Madison category 29 times. However, before founders Maurice and Trudy Klinke had ever conceived of opening a cleaners, they were the proud owners of Klinke Hatchery, which raised more than 125,000 baby chicks a week. Perhaps the smell given off by thousands of chickens inspired them to seek a less malodorous occupation, because in 1958, they opened the first location of Klinke Cleaners.
In its early days, Klinke Cleaners used Econ-O-Crest dry-cleaning machines—early forerunners of modern dry-cleaning machines—but as the business grew, so did its thirst for new technologies. Soon, the company was installing new equipment nearly as quickly as it could be created, including shirt-finishing stands, drapery-pleating machines, and pants leggers, used to set precise creases in slacks. In 2000, the Klinke family began to consider expansion beyond Madison, leading to a rapid period of growth that culminated in 21 locations across southern Wisconsin and one experimental site at the bottom of Lake Michigan. Its EarthSmart Systems dry-cleaning process uses solvents and machines that are less damaging to the environment, as well as reusable garment bags and hangars to help decrease landfill waste. Most locations also offer a speedy turnaround with drive-thru windows and same-day pickup.