Eye Desire Eyecare and Optical Boutique's helpful face-framers stock their walls with name-brand, funky, and classic styles, dressing visages with fashion and imbuing eyes with clarity. During each 20- to 30-minute fitting, an experienced vision-guide takes time to discuss how different lenses, frames, and Superman costumes affect an individual's vision, sometimes using existing prescriptions to update looks. Customers can explore Eye Desire Eyecare and Optical Boutique's brand-laden shelves, with frames from the likes of Gucci, Chanel, Missoni, and Judith Leiber, though brands on-hand vary by location. Pop on a pair of Rodenstock frames with single vision lenses ($200) or use a set of Gant frames and lenses ($285) to fashionably signal rescue planes overhead. Sightseers can sport Armani Exchange lenses and frames ($335), flash Dior specs ($385), or decorate their soul-windows with Tag Heuer frames and lenses ($485–$585).
Though SEE Eyewear?s specs are only found in their stores, their designs sprout from imaginations around the world. Winner of reader's choice awards in cities ranging from San Francisco to Nashville, SEE Eyewear stocks its frames directly from fashionable frame crafters and passes on the savings of doing business at the source to customers. The company calls on fashion designers from France, Italy, and other style-conscious countries to create one-of-a-kind designs to be featured on store shelves and client faces. Before that happens, though, each potential frame goes through a rigorous design and review process to ensure its distinctiveness and quality before it can be added to the national eyewear shop?s exclusive coveted selection.
From cat-eye to horn-rimmed and perfectly round to wayfarer-inspired, the cost of each frame includes single-vision lenses, giving customers the simplicity of a flat price that doesn?t require customers to pay an extra prescription fee or mine their own bifocal quarry. SEE Eyewear also trains its staff members to be aesthetically savvy so they can find the perfect fashion-forward, vision-correcting specs for any face shape, mood, or fashion sense.