When Dr. Irwin M. Roth founded his first optometric practice in the 1950s, he began a family tradition that would span decades. Dr. David Roth and Dr. Ashley Roth?the second and third generations of Roth optometrists respectively?continue this tradition at Eye Desire Eyecare & Optical Boutique. During comprehensive exams, they check eye health, visual acuity, depth perception, peripheral vision, pupillary response, and winking skills. The on-site laboratory then shapes lenses to pop into frames by designers such as Prada, Ray Ban, and Gucci.?They also offer specialized contact lenses for hard-to-treat conditions and?for patients who prefer not to have anything come between them and their favorite photons?gentle corneal-reshaping therapy performed by special lenses that correct your vision while you sleep, allowing 20/20 vision during the day.
Though SEE Eyewear?s specs are only found in their stores, their designs sprout from imaginations around the world. Winner of reader's choice awards in cities ranging from San Francisco to Nashville, SEE Eyewear stocks its frames directly from fashionable frame crafters and passes on the savings of doing business at the source to customers. The company calls on fashion designers from France, Italy, and other style-conscious countries to create one-of-a-kind designs to be featured on store shelves and client faces. Before that happens, though, each potential frame goes through a rigorous design and review process to ensure its distinctiveness and quality before it can be added to the national eyewear shop?s exclusive coveted selection.
From cat-eye to horn-rimmed and perfectly round to wayfarer-inspired, the cost of each frame includes single-vision lenses, giving customers the simplicity of a flat price that doesn?t require customers to pay an extra prescription fee or mine their own bifocal quarry. SEE Eyewear also trains its staff members to be aesthetically savvy so they can find the perfect fashion-forward, vision-correcting specs for any face shape, mood, or fashion sense.