A childhood spent on the beach turned into a big business for the family behind the Boucher Brothers. They started the business in 1987 and continue to serve hotels, condos, and public beaches with concessions and beach rentals on Florida’s coasts, at Virginia Beach, and on the shores of Lake Michigan in Chicago.
They take beachgoers parasailing above the waves and rent out a slew of equipment that includes Waverunners, boogie boards, and kayaks. Alternatively, landlubbers can sun themselves on lounge chairs or take shelter from the sun's rays in a cabana, beneath an umbrella, or in the shadow of a highly trained cumulus cloud. As a testament to the staff's dedication to pampering patrons, Boucher Brothers has received the American Academy of Hospitality Sciences' Five Star Diamond Award for 10 years running.