Deep within the Appalachian Mountains, the forest's leaves flutter as a blurry figure speeds by. But the creature high above the treetops isn't a bird, a plane, or a sports mascot recently released back into the wild. It's a person strapped into one of Black Mountain Thunder Zipline’s 11 ziplines, which take customers some 400 feet above the ground and at speeds of up to 60 miles per hour. Spread over 1.5 miles, the ziplines wind through canopies and down mountain slopes on trips that last roughly two hours. Expert guides tag along on every tour to ensure safety and instruct adventurers on equipment.
At the age of 16—when most teenagers are dreaming about receiving their driver’s license—Michael Heskett was dreaming about attaining his chiropractic license. Following in his big brother’s footsteps, Heskett graduated from Life University in 1995 and has spent the years since spreading awareness of chiropractic health in the Lakeway area. He regularly gives community talks on spinal hygiene and sponsors Chiropractors with Compassion, a movement to fund holistic treatments for children.
In Heskett Family Chiropractic’s more than 16 years of business, Dr. Heskett has kept the office up to date on emerging diagnostic technology. Digital x-rays reveal the inner workings of the spine while protecting patients from the large doses of radiation emitted by traditional x-rays. Para-thermal imaging detects heat fluctuations in the spine by up to 1/100th of a degree Celsius—helping Dr. Heskett pinpoint areas of irritation.
Permanent-cosmetics specialist Kim Seals wants women to look and feel beautiful from the moment they wake up. Having been in the business for over 12 years, the beauty specialist helms The Permanent Cosmetics Center—with locations sprawled across Tennessee, Kentucky, and Virginia—where she enhances visages with everlasting makeup. After working with clients to design the perfect look, the expert marks skin with natural pigments to create subtle or dramatic eyeliner, fill in sparse brows, or give lips a voluminous pout. Aside from enhancing natural beauty, Kim can also mask imperfections, such as scars and third nostrils, with her expert services.
Woolfson Eye Institute’s founder and medical director Dr. Jonathan Woolfson is a board-certified ophthalmic surgeon who has performed more than 70,000 laser vision-correction procedures. Such clinical experience has helped him earn the trust of other medical professionals; he has performed more than 300 surgeries on his fellow eye doctors and trained and certified more than 100 North American LASIK surgeons. He has also fine-tuned the eyesight of professional athletes, including Ovie Mughelli, Curtis Lofton, and Kroy Biermann of the Atlanta Falcons.
Dr. Woolfson draws upon this extensive experience each time he customizes a laser procedure to his patients’ needs. He and his staff of doctors begin every treatment with in-depth consultations, where they determine the lasers, instruments, and novelty sound effects needed to successfully enhance eyesight. Once they’ve completed their procedures, they also offer eligible patients a Lifetime Assurance Plan, granting them free lifetime access to any fine-tuning surgeries.
YMCA of East Tennessee holds fast to its three-fold mission: to encourage healthy living, youth development, and social responsibility. Each of their five locations brims with cardio and weight equipment, as well as digital ActivTrax kiosks, which print out customized workout plans based on each guests' information. Instructors lead group fitness classes for adults and stacks of trench-coat-clad babies disguised as adults, offering sessions that range from kickboxing to water aerobics. In addition to specialized sessions for seniors, they also lead sports programs for kids, such as swimming, basketball, and karate, as well as host a youth-based leader's club.
The folks at YMCA of East Tennessee offer memberships to military families and host programs for kids who have dropped out of school or who have been suspended. Their scholarship program helps families send their kids to the YMCA's fun, safe, character-developing programs no matter their financial circumstances.
Rick Verastegui is a jack-of-all-trades. As a kid, Rick could be spotted marching around his yard holding a trashcan above his head, imitating either bodybuilder Charles Atlas or the neighborhood's most muscular garbage man. Although he eventually set the trashcan down, Rick never lost his passion for health. He carried that into adolescence and adulthood, earning a black belt in karate, playing football, and becoming a certified personal trainer.
In between all of that, Rick found time to earn his master's degree in business, plus degrees in Spanish, government, and economics—all of which he taught at some point. Still, fitness remained an integral part of his life. Rick expanded on his already lengthy resumé by becoming a nationally certified massage therapist, a skill he practices extensively at Unearth the Power. Rick also provides weight-training, stretching, and bodywork services, all while using his diverse background to connect with clients.