The Capitol Pedaler was designed and built by a Dutchman in bicycle-happy Amsterdam before arriving in Madison to whisk travelers around town in eco-friendly style. Lovingly referred to as “The Big Red Bike”, it adopted its signature hue state-side in honor of the Wisconsin Badgers, and frequently takes breaks from escorting pub-crawlers and wedding parties to ferry fans on game day. Capable of accommodating up to 14 passengers, with the recommended group size of at least six–eight pedalers the vehicle typically cruises at 5–7 miles per hour—the perfect speed for drag racing local steamrollers.
Prechosen routes include excursions to the zoo or the Old Sugar Distillery, making up to three preselected stops en route at local bars, public parks, and coffee shops. While alcoholic drinks aren’t allowed on the foot-powered party bus, passengers are welcome to bring their own snacks and nonalcoholic drinks to enjoy between stops, and can blast premade playlists of party songs or favorite commercial jingles courtesy of an on-board stereo with iPod and mp3-player connections.
At West Town Monona Tire, teams of ASE-certified master mechanics protect their clients' well-loved vehicles as they perform speedy oil changes and wheel rotations, repair and replace suspensions and belts, and recharge A/C and heating systems. An array of high-tech analysis systems diagnose tricky engine problems, and computerized tools measure vehicles' exhaust, airflow, and mechanical positioning with exact precision.
The Wisconsin Badgers have appeared in the Rose Bowl every year since 2010, and Badger Trips of Wisconsin has ensured that more than 1,000 Wisconsin football fans have been there to represent Madison in person. This year, with the Big Ten conference champions set to clash with the Stanford Cardinal on New Year’s Day, Badger Trips fulfills what has become its annual duty by organizing luxurious travel packages to Rose Bowl Stadium in Pasadena. Along with tickets to The Granddaddy of Them All, the packages include customizable necessities—including airfare and hotel stays—and extra perks such as transportation to Rose Bowl events, which means fans won't need to rent a car or hitch a ride on Bucky Badger’s shoulders to get around.
Since its inception in 1988, Batteries Plus Bulbs has kept flashlights, gadgets, laptops, and hallways well-lit and operational with more than 45,000 different types of batteries and replacement bulbs. Batteries Plus Bulbs also offers cost-effective solutions for iPhones, iPads and iPods by repairing them instead of replacing them. Repair services include replacing cracked screens, and fixing buttons, jacks and digitizers. Clients protect their expensive electronics with computer, camera, and smartphone battery replacements, or brighten up homes and businesses with eco-friendly LED and CFL lighting. Technicians at Batteries Plus also keep harmful chemicals and compounds from seeping into the earth by recycling outdated electronics and sapped batteries of nearly all makes and models.
As Super-Lube's name suggests, its signature service is the oil change. Technicians at its more than 50 locations lubricate engines with up to five quarts of premium oil. The comprehensive service, which requires no appointment, also comes with a 20-point maintenance check, and a free fluid top-off between changes. The technicians' handiwork extend beyond oil changes, too—they can change radiator fluid, swap out fuel filters, and replace broken windshield wiper blades.