Sports in Middleton

Select Local Merchants

A college soccer star, Keva Sports Center CEO Eric Fritz knew he wanted to incorporate his passion into his business. Now, 12 years later, Keva Sports Center has grown from 70,000 square feet to more than 130,000 and draws more than 350,000 people to its indoor and outdoor turf fields per year. Pride is won among adults on volleyball and basketball courts, while the kids bounce on inflatables. The word "Keva" is a Native American term referring to a meeting place, and Mr. Fritz and his staff strive to be a gathering place for the community, hosting Sober Saturdays to promote clean fun for area middle-schoolers and teens.

8312 Forsythia St
Middleton,
WI
US

All of Badgerland Bowling Centers' six locations have a lot in common. At each location, groups hurtle colorful balls down slick, glossy lanes, refueling at an onsite restaurant between matches. All of the alleys host birthday, work, and fundraising parties and tournaments such as the Badgerland Bowling 300 Club?which has doled out more than $35,000 in cash prizes since 2002?and the Badgerland Open, which welcomed 113 competitors in 2014, one of whom snagged a grand prize of $500 and 1,000 bragging rights.

But like sextuplets working undercover for the CIA, each center also maintains a unique identity. At Badger Bowl in Madison, live musicfloods the lanes on weekends, and dancers jump and jive on West Coast Swing nights on Wednesday. Nearby at Dream Lanes, laser and disco lights slice through fog amid thundering music during Ultra Bowling every Friday and Saturday evening.

2121 E Springs Dr.
Madison,
WI
US

Brittingham Boats conquers the water in many ways. Their rental fleet boasts all manner of paddlecraft, from tandem kayaks and canoes to standup paddleboards and paddle boats. The boating gurus can also supply all the gear for fishing trips out on Monona Bay and Monona Lake. They even host yoga classes on SUP boards, leading students through a tapestry of poses while perched atop standup paddleboards. Following paddle excursions, guest may drop by the Brittingham coffee shop to nosh on gourmet grilled cheese or indulge in creamy scoops of Babcock Ice Cream.

701 W Brittingham Pl.
Madison,
WI
US

King Pin Management LLC nurtures and guides three restaurants and a dozen bowling centers all across Wisconsin, including King Pin Bowl. Their staff consultants and accountants track all these operations, tallying every penny while auditing employee performance. In addition, training instructors travel around to give employees refresher courses on proper workplace conduct, while menu developers help make restaurant offerings more taste bud-friendly. Not even pinsetters and floors escape the staff's attention—technicians comb every bowling lane and machine to root out faulty wiring and make sure new pin system computers know how to form a perfect triangle.

444 Grand Canyon Dr
Madison,
WI
US

Backed by beloved brands including The North Face, Mountain Hardwear, Burton, Patagonia, and Arc'teryx, Fontana Sports has been cradling Madison's outdoor aficionados in a hammock made of high-quality sporting goods and friendly service for more than five decades. Outfit your summer surfing trip with board shorts such as the Patagonia Wavefarer ($58.99), or distract fellow snowboarders from your face-to-snow frequency with flashy POW Mustacheo winter gloves ($39.99). The impressive footwear selection can properly protect your lower paws from jagged sidewalks, inconsiderate glaciers, or icky beach insects. Sultry summer goddesses will bask in the laceless comfort of Reef's Bohemia sandals ($39.99).

231 Junction Rd
Madison,
WI
US

Family-owned and operated independent retailer specializing in things that get you outside and into nature. We've been awarded Retailer of the Year from Backpacker and Outside's 50 Best Places To Work, along with Canoe and Kayak Magazine's Paddlesport Retailer of the Year a record 9 times. In short, we love what we do.

220 W Broadway
Monona,
WI
US