Since the 1950s, Wingra Boats has outfitted groups and individuals for treks along the serene, wake-free Lake Wingra with their fleet of water vessels. Starting out with a small squad of canoes, the company has grown to include more than 100 canoes, kayaks, rowboats, and sailboats across two locations. In addition to supplying rentals, the staff keep limbs limber with yoga—performed on dry land or atop paddleboards—and strengthens cores with standup paddleboard lessons. Youngsters get in on the action during camp sessions, where they learn to cast, reel, and ask fishes for any seven cards, or paddle aboard kayaks and canoes. The staff also lead guided tours and birding expeditions, and tuck boats away for the off-season with docking and storage services.
King Pin Management LLC nurtures and guides three restaurants and a dozen bowling centers all across Wisconsin. Their staff consultants and accountants track all these operations, tallying every penny while auditing employee performance. In addition, training instructors travel around to give employees refresher courses on proper workplace conduct, while menu developers help make restaurant offerings more taste bud-friendly. Not even pinsetters and floors escape the staff's attention—technicians comb every bowling lane and machine to root out faulty wiring and make sure new pin system computers know how to form a perfect triangle.
The tough-as-nails ladies in the Mad Rollin' Dolls roller-derby league wow audiences with equal parts strength, speed, and glitter. Since their first season in 2005, skaters and MRD volunteers alike have donated their blood, sweat, and tears to the sport that promotes female athleticism and team spirit in a fun, competitive atmosphere. During the 30-minute bouts, fans cheer and sneer as the jammers attempt to lap the opposing team for points, and the blockers clear the way for their mates while putting the hurt on those who try to stop them. The season's schedule culminates in a championship match, in which the two mightiest teams battle for the title and a lifetime supply of solid-gold mouth guards.
Since the team is committed to supporting their community, a portion of the proceeds from each Mad Rollin' Dolls bout goes to various charities, which in the past have included Safe Harbor Child Advocacy Center, Alliance for Animals, and Badger Childhood Cancer Network.
Hitters SportsPlex is a 50,000-square-foot sports complex that gives aspiring sluggers the opportunity to train year-round in pristine indoor facilities. With three baseball cages and pitching machines capable of firing stitched orbs at adjustable speeds and emulating up to six different pitches, batters can perfect their swing against throws of all degrees of difficulty. Athletes can also hone their talents in climate-controlled, hi-tech practice facilities for tennis, indoor golf, and pickleball—a combination of ping-pong and tennis that's played on a giant plate next to a giant hamburger.
The Wisconsin Badgers have appeared in the Rose Bowl every year since 2010, and Badger Trips of Wisconsin has ensured that more than 1,000 Wisconsin football fans have been there to represent Madison in person. This year, with the Big Ten conference champions set to clash with the Stanford Cardinal on New Year’s Day, Badger Trips fulfills what has become its annual duty by organizing luxurious travel packages to Rose Bowl Stadium in Pasadena. Along with tickets to The Granddaddy of Them All, the packages include customizable necessities—including airfare and hotel stays—and extra perks such as transportation to Rose Bowl events, which means fans won't need to rent a car or hitch a ride on Bucky Badger’s shoulders to get around.
Staffed by experienced golfing professionals and computers who’ve sworn allegiance to the three laws of golfing robotics, GolfTEC uses motion sensors and high-speed cameras to monitor swings and break down each individual’s form on a high-definition video display. Sensors chirp with approval whenever they detect the perfect stroke or an especially witty golfing joke. GolfTEC’s certified teaching professionals will point out flaws and strengths while providing golfers with tips on how to permanently improve their game from tee to green.