The owners of Sven's Café pride themselves on being ahead of their time—when Steve Goretzko and his business partner George Voglis began roasting in 1989, they were among the first in Wisconsin to specialize in fair-trade and organic coffee. After Sven’s Organic Coffee Company began to take off, Goretzko decided to open Sven’s Café in Bay View; eventually, he added another location in downtown Milwaukee.
Goretzko hails from Berlin, and Sven’s Café has a decidedly European feel; baristas use Probot and Gothot German roasters to brew fresh java, for example. Sven’s coffee beans hail from the world over, harvested in far-flung locales including Africa, Indonesia, South America, Hawaii, and the moon. The café also serves breakfast sandwiches, paninis, salads, and soups.