After decades of winning the admiration of stock-car racing fans with his aggressive driving strategy and off-track charisma, Rusty Wallace now gives others the chance to experience the rush of racing. He joined forces with Sodikart to roll out the Rusty Wallace Kart Experience, pairing kart with driver at some of the country's most celebrated racetracks. Racers can hop in a custom RT8 (or its kid-friendly counterpart, the LR4) and hit the gas, tearing up everything from the versatile road courses and speedy main track of the Atlanta Motor Speedway to the challenging lava pits of the Milwaukee Mile.
But this go-karting business has a big brother?the Rusty Wallace Racing Experience. It's a high-speed trip into the pro-racing trade, with breathtaking ride-alongs and racing experiences in stock cars. Guests buckle up and sit shotgun alongside professional drivers as they fly down straightaways and around curves. They can even get behind the wheel themselves, finally feeling what it's like to be a professional driver.
Snap Fitness, bustling with cardio and strength-training gear, throws open the doors to its facilities 24/7. Before exercisers put sneakers to treadmills or lift their first weights, staff meet with them to talk about their fitness goals before suggesting personalized fitness plans based on clients' strength, cardio condition, and bionic-limb manufacturers. The gym keeps members motivated with regular check-in calls and demystifies healthful eating with custom online meal plans designed by nutritionists. Staff also forestall exercise-routine boredom by working individually with clients on a routine basis.
French, of course, for French Alliance of Milwaukee, Alliance Française de Milwaukee transplants the culture and language of the French-speaking world to the city's Lake Michigan shores. Several teachers help students learn the smooth, mellifluous language even if they weren't born with a Frenchman's velvet tongue, and a variety of events commemorate French history, from the joyous summer hours of Bastille Day to the annual release of the beaujolais nouveau wine each fall.
Gotham Dream Cars lets drivers grip the throttle of exotic speed machines such as the Ferrari F430, Lamborghini Gallardo, and Bentley Continental GT for personal rental or specialized thrill experiences. During the Dream Car Sprint, auto enthusiasts slip into a Ferrari or Lamborghini on a closed course and whip their more than 500-horsepower drive three times around the autocross track, learning how to tame their power with the aid of an instructor before coming out of the third lap on a straightaway to open the engine up to its full potential. Drivers conduct an orchestra of firing pistons and camshafts for three laps before crossing the finish line and parking to the pianissimo of the softly purring V8 engine. Gotham Dream Cars snaps pictures of the sprint, so drivers are sent home with hands they will never wash and a CD of images to parade before jealous coworkers and humbled shopping carts.
Overseen by experienced, licensed instructors, students at The Institute of Beauty and Wellness flex their skills during a variety of services in hair, skin, nails, massage and Ayurveda. Aveda plant-based products are used exclusively which coincides with the brand's commitment to environmental sustainability.
Healthy bodies aren’t born—they’re built. Construction commences at Le Club, where exercisers hone physiques in a fitness center stocked with more than 80 pieces of resistance strength-training and cardiovascular equipment—including treadmills and rowing machines—and a spinning studio with 21 stationary bikes. Ten climate-controlled tennis courts and three racquetball courts await the sound of whizzing spheres, and pools, including the 25-meter indoor and outdoor lane pools and the warm-water-therapy pool, welcome aquatic athleticism.
Spa massages and facials whisk away stress, and locker rooms induce relaxation with attached saunas and recordings of Maya Angelou reciting the phonebook. While parents work out, kids can explore Le Club’s youth offerings, which include a teen space maze and an outdoor playground for younger children.