Inspired by the popular television show and designed by the creators of The Great Milwaukee Race, The Amazing Milwaukee Race on Bikes sends teams of two pedaling across the city to complete activities, solve puzzles, and pass checkpoints. Along 20- and 40-mile courses crisscrossed through streets, bike lanes, and trails, competitors blur past businesses and landmarks on a sequential scavenger hunt that tests physical endurance, mental foresight, and each team's ability to communicate via bicycle horn. Clues scattered throughout the route offer guidance, but can only be earned after participants unscramble words or unravel answers to challenges. When certain clues prove to be particularly troubling, race organizers encourage teams to use surrounding resources—local passersby, telephones, or the internet—to their advantage. Although the race prohibits certain forms of transit, including private cars and quantum jumping, teams can consistently keep moving on bike, foot, or public transportation.
In 1987, Brian McInerny was careening around Italy in a four-wheel, multipassenger Surrey cycle. An avid cyclist, he fell in love with this quirky contraption that he'd never seen in the United States and he immediately sought out the manufacturer and purchased a crate of them. Wheel Fun Rentals traces its origin to this very moment, as Brian changed his surrey-distribution company into a rental and tour company that spans the nation. In spite of a general suspicion of unicycles and their ulterior motives, the company's corporate philosophy espouses "Supporting active healthy lifestyles for our customers and maintaining a healthy environment for all." Wheel Fun's fleet of rentals now includes bicycles, multipassenger Surreys, scooters, surfboards, and paddle-based watercraft. They also promote green communities by offering free rentals to Big Brothers Big Sisters.
First a teacher, and then a stay-at-home mom, Melissa Spredemann turned to indoor cycling to help her get into shape. With 12 years of experience under her belt, she decided to become certified to teach others the exercise form she loved so much. Just one year into teaching, she knew she wanted to pursue her passion full-time, so she opened Velocity Cycling Studio to share stationary cycling's benefits with others. She handpicked a team of instructors, each chosen for their commitment, enthusiasm, and innate ability to bike while not covering any distance. Melissa made the conscious decision to open a niche gym, focusing on indoor cycling and only indoor cycling. In the studio, an army of Spinner NXT bikes with SPD clips seats students as they bike through poses, drills, and movements designed to mimic outdoor riding. Thumping tunes pump up pupils as they ride, keeping them motivated to pedal to the upbeat tempos. Unlike big-box gyms and arranged friendships, Velocity Cycling Studio never requires a contract—guests simply pay per ride.
Throughout the summer, the paved paths of Frame Park welcome outdoor enthusiasts of all ages and interests, including riders seated on High Roller Fun Rentals's unique bikes and pedal carts. Two-, three-, and four-wheel vehicles transport groups down the 1.7-mile river walk?a path flanked by playground equipment, picnic areas, gardens, and volleyball courts.
For those looking to make a splash, High Roller Fun Rentals also maintains a floating fleet of creature boats, canoes, and kayaks. These inventive vessels allow groups of two, three, or four to navigate the Fox River with ease. And for added convenience, the rental center hands out maps to encourage exploration.
Located just a five-minute car roll north of Lake Geneva, Pedal and Cup allows adventurous out-of-towners to tour the area on one of the company’s sturdy and reliable mechanical steeds. Nestled in an unassuming copse midway along the White River State Trail, Pedal and Cup provides the maps and means to traverse through the 11.5 miles of forest and pasture between Burlington and Elkhorn. Bike rentals are perfect for a day of family bonding or training for completing the Tour de France on a stationary bike. To stay active in the local cycling scene, Pedal and Cup keeps up with local rides.
At Two Seasons Cycle & Ski, the 7,000-square-foot store stays well stocked with gear, apparel, and accessories to prepare customers for outdoor adventures any time of the year. Men, women, and youngsters can peruse racks full of snowboarding gear by major brands such as Burton and K2 Snowboards and skiing merchandise from top brands including Atomic and Völkl Skis, or call upon Dr. Robert S. Steinberg, podiatrist, for help with finding a properly fitting ski boot. When the ski lifts stop running and snowmen melt back into lifeguards, skiers can put away their gear in favor of the extensive inventory of bicycles and accessories by brands such as Shimano, Cannondale, Trek, and Schwinn.