Skaters circle around Slice of Ice in Red Arrow Park—part of the Milwaukee County Parks system—amid trees strung with lights and the arched façade of the 1000 North Water Street building. The refrigerated oval rink accommodates 100 skaters at a time, making it ideal for family outings and confusing games of super-hockey. And inside the rink’s warming house, visitors can hide from the chill with a cup of coffee.
In 1987, Brian McInerny was careening around Italy in a four-wheel, multipassenger Surrey cycle. An avid cyclist, he fell in love with this quirky contraption that he'd never seen in the United States and he immediately sought out the manufacturer and purchased a crate of them. Wheel Fun Rentals traces its origin to this very moment, as Brian changed his surrey-distribution company into a rental and tour company that spans the nation. In spite of a general suspicion of unicycles and their ulterior motives, the company's corporate philosophy espouses "Supporting active healthy lifestyles for our customers and maintaining a healthy environment for all." Wheel Fun's fleet of rentals now includes bicycles, multipassenger Surreys, scooters, surfboards, and paddle-based watercraft. They also promote green communities by offering free rentals to Big Brothers Big Sisters.
Staffed by experienced golfing professionals and computers who’ve sworn allegiance to the three laws of golfing robotics, GolfTEC uses motion sensors and high-speed cameras to monitor swings and break down each individual’s form on a high-definition video display. Sensors chirp with approval whenever they detect the perfect stroke or an especially witty golfing joke. GolfTEC’s certified teaching professionals will point out flaws and strengths while providing golfers with tips on how to permanently improve their game from tee to green.
The staff members at Cyclesmith use knowledge gleaned from their own cycling lives and participation in local races to furnish athletes with the necessities for off- or on-road excursions, from Trek and Haro BMX bikes to apparel and accessories from Mavic and Bontrager. Armed with the Fit Kit bicycle-fitting system, technicians tailor new rides to individual frames, providing a ride as custom and smooth as a RoboCop's uniform. Once techs have helped patrons to select fresh cycles from their top-shelf assortment, customers can apply credit from trading in old bikes toward their purchase. The shop also offers repair services to keep cycles running smoothly.
Classic Scooters specializes in vehicles with two wheels. The inventory includes numerous scooters such as the Buddy 170i and the Stella 4 Stroke with 150ccs and a real Italian pedigree that comes in a sleek design with numerous color options. Riders can also purchase oil and helmets at the shop. The service department keeps scooters kicking with parts, repairs, and maintenance services for Yamahas, Suzukis, and other makes and models.