On Saturday, September 22, Milwaukee mayor Tom Barrett will gather local businesses, community leaders, and citizens between the two bridge houses of the Wisconsin Avenue Bridge. There, he will ceremonially raise its steel structure and announce a mission to revitalize the street. Following the ceremony, more than 20 motorboats and sailboats will surge down the river and under the bridge, each decked out in Milwaukee-themed decorations and bright colors. Near the bridge, Historical Society members will stage a reenactment of the Milwaukee Bridge War of 1845 and initiate a game of tug of war across the street; on the bridge, meanwhile, trainers from Gold’s Gym will lead lightly sweating groups through yoga poses.
Visitors drink and dine to the sounds of live music and multicultural dance performances as well as the sights of a one-act play on two stages on the Riverwalk. They can browse local vendors at a craft market, explore permanent sculpture installations, and stroke their chins while gazing at art pieces in paint, photography, blown glass, and other media from more than 50 local artists at booths along both sides of the river. As the crowd mills about throughout the event, artists from the Plein Aire Painters’ Association make art live, painting the beautiful city skyline and buzzing groups of people. A complimentary water taxi runs between both Riverwalks throughout the day’s festivities.
During Milwaukee Winter Fest, visitors of all ages can shake the snow from their sleeves inside a climate-controlled facility filled with festive lights and colorful decorations. There they can play in more than 50 attractions including inflated fun zones, carnival rides, and a 240-foot indoor zipline. Singers and musical acts take to the stage during scheduled events to inspire impromptu dance parties and prove once and for all that guitars can be used for more than just housing herb gardens.