Asian-inspired folding fans and hand-painted cherry blossoms adorn the walls of Options Salon & Spa, a destination for hair, body, and skin services available six days a week. To create silky smooth locks, the resident stylists reach for KeraCare and Paul Mitchell products as well as natural-looking extensions, which are intricately sewn, fused, or braided into the hair. During exfoliating body scrubs, aestheticians massage epidermises with a sea-salt or sugar mixture, which is blended with aromatic scents such as rose or cranberry pomegranate. The crew also caters to male clientele with personalized spa packages that include a men’s facial, an all-natural mani-pedi, a deep-tissue massage, and an optional celebratory chest bump.
As a personal trainer certified by the American Council on Exercise and a licensed massage therapist, Chris Aiello, Jr., has a thorough knowledge of the human body. He created Workout Boss as a facility where clients can tap into his expertise to address issues related to health, posture, and injury all in one place. He chats with patrons during personal-training sessions, encouraging them while blending cardio and a range of exercises in a gym with free weights, cable machines, kettlebells, and punching bags. On massage tables, therapists employ specialized techniques such as myofascial release and lymphatic drainage, which aim to straighten postural irregularities and detoxify muscles, and utilize deep-tissue massage to ease pain from sports or other injuries. The trainer also draws on a stock of recipes and nutritional advice to help clients augment workout plans and shed inches.
At Enhancing Light Cosmetic Laser Centers, board-certified plastic surgeon Dr. Kenneth Dembny oversees a team of fully certified staffers who beautify physiques with laser-guided services. Using VelaShape, an FDA-approved procedure that fuses infrared light, bipolar radio frequencies, and mechanical massage, technicians can contour away cellulite. Photofacial skin rejuvenation, meanwhile, resurrects a youthful glow in faces marked by signs of aging, such as fine lines, sun spots, and mouths locked in place after blowing out candles on a birthday cake. Tattoo removal lifts unwanted ink, microdermabrasion exfoliates away dead skin, and skin tightening reduces wrinkles and saggy areas. A portion of the clinic’s profits go to Susan G. Komen for the Cure, which funds breast-cancer research and raises awareness of the disease.
East Town Spa’s aesthetic teams regularly trek around the country to hone their beautifying expertise and study with experienced Bumble and Bumble and Aveda educators. They then tote their refreshed skills back to Milwaukee, where they set to work inside a historic mansion painted in classic rose tones. The team's hair services range from simple trims for beards and mustaches all the way to smoothing treatments for 4-D strand textures. Facials improve complexions with Aveda techniques, and natural baking-soda crystals provide gentle microdermabrasion. A tangerine-tinged pedicure lounge features a cushioned chaise and footbaths, and waxing sessions leave skin surfaces smooth from head to toe.
Gauzy curtains line the path to the cream-colored room where licensed massage therapist Chelsea Oglesby kneads skin and soothes aches. During her Signature massage, Oglesby applies organic lotions and essential oils, calibrating the depth of the massage to suit the pains that her client reports. Hot stones and steaming towels send warmth into muscles, encouraging knots to untie themselves without enlisting the help of a rugged mariner. Clients can also soothe stressed feet with the Sweet Treat, which includes a hot soak and a salt-and-sugar scrub.
Light ricochets off the Milwaukee River, sending twinkling photons into Invivo Wellness, a gym and wellness center. On the roof, groups of students drink in the fresh air during seasonal yoga classes, their faces warmed by the sun and hair teased by the cool breezes that jump off the river below. Inside the bustling studio, certified instructors—with backgrounds as diverse as dancing and business—lead students through intense fitness classes. They also coach guests during one-on-one personal-training sessions within the sunny space. Whirring cardio machines comprise just one section of the space's equipment selection upon which clients might train.
Adjacent to the fitness center is Invivo's spa, a quiet and relaxed haven to counter the bustle of its next-door sibling. Populated by certified staff, the spa pampers guests with various massages to complement yoga.