Cycling in Riverwest

Select Local Merchants

Brew City Bike Tours offers pedal-pushing participants an opportunity to experience the city and its bountiful beer offerings on two wheels without welding a keg to the back of a tandem bike. Tour participants will glean illuminating knowledge about Milwaukee’s brewing past (it was once home to four of the world's largest breweries) while sampling some of the city’s most notable microbrews. Each tour lasts approximately 3.5 hours and includes two to three samples of beer at three different stops. When logistically possible, one stop will be a tour of Lakefront Brewery, a microbrewery housed in a former Milwaukee Electric Railway and Light Co. power plant. Bike rentals are not included in this Groupon, so thirsty adventurers should bring their own bike, rent one for an extra charge ($31.68), or attempt to commandeer a wild bronco. BYOHelmet too; they're required for the tour.

2108 North Farwell Avenue
Milwaukee,
WI
US

Inspired by the popular television show and designed by the creators of The Great Milwaukee Race, The Amazing Milwaukee Race on Bikes sends teams of two pedaling across the city to complete activities, solve puzzles, and pass checkpoints. Along 20- and 40-mile courses crisscrossed through streets, bike lanes, and trails, competitors blur past businesses and landmarks on a sequential scavenger hunt that tests physical endurance, mental foresight, and each team's ability to communicate via bicycle horn. Clues scattered throughout the route offer guidance, but can only be earned after participants unscramble words or unravel answers to challenges. When certain clues prove to be particularly troubling, race organizers encourage teams to use surrounding resources—local passersby, telephones, or the internet—to their advantage. Although the race prohibits certain forms of transit, including private cars and quantum jumping, teams can consistently keep moving on bike, foot, or public transportation.

1914 N. Prospect Ave. #2
Milwaukee,
WI
US

In 1987, Brian McInerny was careening around Italy in a four-wheel, multipassenger Surrey cycle. An avid cyclist, he fell in love with this quirky contraption that he'd never seen in the United States and he immediately sought out the manufacturer and purchased a crate of them. Wheel Fun Rentals traces its origin to this very moment, as Brian changed his surrey-distribution company into a rental and tour company that spans the nation. In spite of a general suspicion of unicycles and their ulterior motives, the company's corporate philosophy espouses "Supporting active healthy lifestyles for our customers and maintaining a healthy environment for all." Wheel Fun's fleet of rentals now includes bicycles, multipassenger Surreys, scooters, surfboards, and paddle-based watercraft. They also promote green communities by offering free rentals to Big Brothers Big Sisters.

1400 North Lincoln Memorial Drive
Milwaukee,
WI
US