East Town Spa?s aesthetic teams regularly trek around the country to hone their beautifying expertise and study with experienced Bumble and Bumble and Aveda educators. They then tote their refreshed skills back to Milwaukee, where they set to work inside a historic mansion painted in classic rose tones. The team's hair services range from simple trims for beards and mustaches all the way to smoothing treatments for 4-D strand textures. Facials improve complexions with Aveda techniques, and natural baking-soda crystals provide gentle microdermabrasion. A tangerine-tinged pedicure lounge features a cushioned chaise and footbaths, and waxing sessions leave skin surfaces smooth from head to toe.
Having undergone extensive training, the staff at Salon Nova knows that the art of eyelash extensions amounts to more than "stick and go." They meticulously affix lids with LiquiFan lashes, achieving lengthier looks that range from subtle to glam. They also offer fill options that include future appointments to prevent gaps.
Expanding their services beyond the boutique's namesake, cosmetologists also wax away unwanted hair or flatter faces with makeup applications. For medical-grade skincare, a registered nurse softens wrinkles with dermal fillers and medical-grade skin peels.
Asian-inspired folding fans and hand-painted cherry blossoms adorn the walls of Options Salon & Spa, a destination for hair, body, and skin services available six days a week. To create silky smooth locks, the resident stylists reach for KeraCare and Paul Mitchell products as well as natural-looking extensions, which are intricately sewn, fused, or braided into the hair. During exfoliating body scrubs, aestheticians massage epidermises with a sea-salt or sugar mixture, which is blended with aromatic scents such as rose or cranberry pomegranate. The crew also caters to male clientele with personalized spa packages that include a men’s facial, an all-natural mani-pedi, a deep-tissue massage, and an optional celebratory chest bump.
Handicap Accessible: Yes
Staff Size: 1 person
Parking: Free street parking
Most popular service: Any color service and cut
Brands Used: All Nutrient hair color (organic color), and Pureology hair products (also organic)
Pro Tip: Before your appointment, grab a coffee or tea
at the The City Market on the corner, three blocks from the lake.
Laura at Luxe The Salon wields top-shelf products to beautify clients. The spa’s stylist, Laura Filip, blends organic color and styling products as she dolls up tresses with precision cuts and coloring treatments. She saves the most organic product—her own hands—for her best work, expertly crafting updos abundant with curls and twists. By using these natural formulations, Laura helps maintain the overall health of hair as well as follicles' integrity without subjecting them to an ethics lecture. This dedication to quality service and products extends to spa treatments as well, deploying Eminence skincare products to brighten complexions and NovaLash extensions to define lash lines.
Physician-owned and operated, Healthy Image Physicians reverts visages to more youthful appearances using quick, noninvasive techniques. During a 10-minute Botox treatment, technicians inject a specially formulated serum to undo frown lines by blocking nerve impulses around wrinkled foreheads, smoothing between-brow mountain ranges into level, prairie-like skinscapes. The FDA-approved injection delivers results within a few days without the need for recovery or downtime, and its effects can last for up to four months. Juvéderm XC ($500–$575 per syringe, treatments usually require one to four syringes) fills in facial folds around the mouth and nose with a smooth, consistent gel treated with hydrating hyaluronic acid, which promotes a fresh, vibrant complexion and eschews the need to steam press stubborn crow’s feet. Visit Healthy Image Physicians' website for answers to frequently asked questions.