Hosted by Custom Label Spirits, MKE NYE 2012 helps partygoers ring in the New Year with various party rooms, a ball-drop celebration, and a champagne toast inside the swank Aloft Hotel. Upon entering the event, all guests can stash their coats or cross-country skis in the complimentary coat check before posing inside the free photo booth for spontaneous memory-making. Four DJs spin beats as go-go dancers shake their hips and models walk the runway in fashions from Flow Clothing, Nandi Collections, and Swav Designs. While complimentary appetizers keep guests from nibbling on stray confetti, wine and spirit giveaways add extra hydration to lucky winners. At the stroke of midnight, a shower of balloons falls upon raised glasses of champagne as everyone toasts to a new year and the hopeful comeback of piano neckties.