To call The Body Shop a mere skin and body care store is to miss half of what makes it special. Late founder Dame Anita Roddick was a pioneer for ethical business practices; upon opening her first store in Brighton, England, in 1976, she developed company values such as "Defend Human Rights" and "Protect The Planet." She somehow balanced principles and profit, partnering in global campaigns with UNICEF, Greenpeace, Amnesty International, and the United Nations, all while ultimately expanding her brand into 2,500 locations in over 60 international markets. After her death in 2007, then-British Prime Minister Gordon Brown said, “She campaigned for green issues for many years before it became fashionable to do so and inspired millions to the cause by bringing sustainable products to a mass market. . . . She was an inspiration.”
Indeed, the Body Shop exhibits an eco-friendliness and social consciousness that's hard to come by in a company of its size. Its products have been fair-trade since 1987, and its Against Animal Testing movement led to an EU-wide ban of animal testing of cosmetics. The products are made from ingredients harvested from around the world: shea butter from Ghana goes into body scrubs and butters, and Indian artisans craft wooden massagers and tote bags that are screenprinted by hand. But all that isn't to say the company's production practices overshadow its final products. Skincare treatments such as the brand’s iconic body butters, facial products, and gift collections often appear in Allure, Marie Claire, Lucky, Seventeen and other national publications.
In her more than six years in the industry, aesthetician Lena Golden has earned a loyal customer following as well as an esteemed nickname: the Skin Guru. Since solidifying her reputation as one of Milwaukee's distinguished beauty experts, Lena has repurposed herself under the new name of Golden Vanity. Here, she and best friend and resident hair stylist, Janelle Bonus, form a creative and aesthetic partnership that beautifies their clients from the inside out. A seven-year shearing veteran, Janelle uses her deft scissors to shape hair into stylish new looks while transforming strands with all-over color and strategic foil placement. With Lena’s art adorning the walls, the seasoned aesthetician specializes in skincare treatments including microdermabrasion, chemical peels, and a trio of specialty facials that she named after their intended spiritual target—heart, crown, and third eye. Lena can also customize each treatment with add-ons that enhance specific features such as anti-aging galvanic eye treatments, lip exfoliation, and clown noses.
Groom for Men is a 2007 Best of Citysearch Hair Salon guided by the expert eye and skilled hands of original owner Theri DeJoode, whose studies took her to Vidal Sassoon and back again. The salon's talented staff of barbettes take modern styles and apply them to classic men's heads with a detailed cut and styling (up to $46) compounded by the soothing treatment of deep shampooing and conditioning, scalp massage, a neck and shoulder rub, brow and ear trimming, and a smooth neck shave. Reinvention blossoms from the shoulders up as gentlemen's cranial silhouettes become eye-catchingly dapper and their cheeks become positively edible to the adoring kisses of household pets.
Ariel’s work has appeared on runways, theater stages, and TVs, but he seldom sets foot on stage or in front of a camera. The stylist, color specialist, and owner of Ariel Hair Studio has been tapped to style and color hair for fashion models, the cast of The Phantom of the Opera, and numerous television personalities. He also spent a decade in the Miami Financial District and mastered the art of crafting polished hairstyles that toe the line between professional and sexy. He’s brought his experience to his salon in Milwaukee, where he and his staff provide haircuts, coloring, and chemical services to clients and professional models prepping to strut down the runway or stand still on the airport's moving walkways.
Longtime stylist Elizabeth D'Acquisto opened Salone with her mother Penny and has since expanded it twice to accommodate a 14-person staff and shelves of Aveda products. The salon's staff draw on backgrounds in individual styling and aesthetics as they pamper the coiffures, skin, and nails of clients with Aveda products made from earth-culled botanicals. Whether trimming tresses, massaging away muscle aches, or waxing eyebrows to match favorite Flash Gordon villains, stylists produce sleek, professional results.
At Nails By Tracy, standard polish almost seems ordinary. The studio's seasoned nail techs specialize in all sorts of eye-catching digit enhancements—Minx pedicures bestow toes with tattoo-like designs or prints, and Shellac mani-pedis employ durable Shellac polish and UV curing lights to keep nails vibrant and chip resistant for about two weeks. They also perform other digit-related services, including basic, French, and paraffin-based mani-pedis for men and women.