Every year, the Wisconsin Breast Cancer Showhouse sets up shop in one of the Milwaukee area's most prestigious homes, giving visitors a chance to view the work of the region's top designers. Traditionally, a different designer furnishes each room, resulting in a diverse mix of aesthetics. After the tour, visitors can shop for wares at the Showhouse Boutique, where dozens of local artisans display handmade home goods and gifts.
The Showhouse is a non-profit organization that also hosts various events throughout the year, including 5Ks. This has led to the donation of nearly $5.5 million since its inception in 1998, with funds going to the Medical College of Wisconsin's early-stage research of breast and prostate cancer. WBCS is one of the MCW Cancer Center's largest donors?as the center's director, Dr. Ming You, once said, "The impact of WBCS to the MCW Cancer Center, and to cancer patients and the community, can not be overstated."