The friendly clothing cleansers at Martinizing Dry Cleaning have been scrubbing the enrobements of southeastern Wisconsinians for more than 40 years. The noble employees will confront any stain with strong words and all the dirt-scattering ammo in their arsenal, ensuring your garments return to you soft, clean, and smelling like pastoral Latvian pancake houses. Sweat-soaked blouses ($8.03), mud-caked slacks ($8.04), butter-drenched bedspreads (starting at $24.31), and your beloved sea-water-doused prom jumpsuit ($21.30) will be cleaned, freshly dried, and folded into neat origami ostriches. The Department of Natural Resources–partnered environmental dry cleaner will bestow upon you the freshly cleaned garments on recycled hangers, enclosed in recycled bags.
The technicians at Natural Cleaners revivify garments while respecting the earth's delicate ecosystem, eschewing traditional petroleum-based solvents for GreenEarth, a nontoxic formula made of silicone derived naturally from sand. Five Milwaukee-area storefronts bustle free from fumes and pollutants as suits, dresses, and coats shake off dirt during dry or professional-grade wet cleanings. Wedding-dress cleaning and preservation primes gowns for years of heirloom storage or Miss Havisham costume contests, and an in-house seamstress alters hemlines and cuffs to create dashing silhouettes. Household textiles also kowtow to Natural Cleaners' expertise as draperies, bedspreads, and feather pillows return home spic and span.
The assiduous staff at Wolf's Cleaners, which has more than 65 years of experience, wields odorless, nonhazardous chemicals to expunge wardrobes tarnished by lingering smudges and stains, leaving clothes pressed and pristine. With an eco-friendly petroleum-based solvent at hand, a destroyer of dirt purges filthy shirts ($2.30), skirts ($6.92), and blouses ($6.92), erasing common at-work accidents such as coffee spills or ink stains caused by a lost quill duel. Wolf's Cleaners can also return dresses ($12.74) and suits ($12.74) to spotless condition in time for special occasions, and rid muddied sport and polo shirts to prep them for the field ($3.31). For those with busy schedules, Wolf’s Cleaners also offers free pickup and drop-off services right to your office.
The varied stock at Urban Laundry, named one of Milwaukee’s Best Women’s Boutiques by CityVoter, bedecks women in contemporary duds from renowned designers. The boutique sets up shop in a restored 19th-century building with exposed Cream City brick and wood-beamed ceilings, from which vintage chandeliers and artwork beam down on a collection of Lola and Sophie blouses and dresses, Free People graphic tops, and denim from 7 For All Mankind. A variety of jewelry and belts accents ensembles, and a selection of vegan handbags basks in cruelty-free materials, daydreaming of bottle feeding baby giraffes.
Klinke Cleaners’ dependable service and lasting commitment to the trade hasn’t gone unnoticed. In the last 30 years, they have won a gold medal in Madison Magazine’s Best of Madison category 29 times. However, before founders Maurice and Trudy Klinke had ever conceived of opening a cleaners, they were the proud owners of Klinke Hatchery, which raised more than 125,000 baby chicks a week. Perhaps the smell given off by thousands of chickens inspired them to seek a less malodorous occupation, because in 1958, they opened the first location of Klinke Cleaners.
In its early days, Klinke Cleaners used Econ-O-Crest dry-cleaning machines—early forerunners of modern dry-cleaning machines—but as the business grew, so did its thirst for new technologies. Soon, the company was installing new equipment nearly as quickly as it could be created, including shirt-finishing stands, drapery-pleating machines, and pants leggers, used to set precise creases in slacks. In 2000, the Klinke family began to consider expansion beyond Madison, leading to a rapid period of growth that culminated in 21 locations across southern Wisconsin and one experimental site at the bottom of Lake Michigan. Its EarthSmart Systems dry-cleaning process uses solvents and machines that are less damaging to the environment, as well as reusable garment bags and hangars to help decrease landfill waste. Most locations also offer a speedy turnaround with drive-thru windows and same-day pickup.
Brimming with Matrix fitness equipment, free weights, and muscle-toning cable machines, Nova Gyms inspires guests to build well-rounded workouts that incorporate strength training and cardiovascular conditioning. Friendly staffers welcome exercisers of all levels with gratis equipment orientations, teaching them how to board stair-steppers safely and reason with surly dumbbells. Fitness seekers customize presses and lifts at the functional trainer, which lets them add or subtract weights at their convenience. A half-dozen elliptical machines help members trace low-impact circles with their feet, and three recumbent bikes simulate rickshaw-based limbo contests. Guests can also gallop on treadmills equipped with 15-inch personal TVs to keep their minds occupied while their bodies get sweaty.