Elite Sports Club started as an all-tennis facility, but over the years has netted a larger variety of fitness activities and services to create multi-purpose, family-oriented clubs. Elite's large facilities house high-end cardio and weight equipment such as LifeFitness, Cybex, Paramount, Matrix, Star Trac, and Precor machines, basketball/sport courts, and Pilates and GRAVITY studios (GRAVITY training encourages organic movement and exercise by using the body’s own weight as resistance). Elite's classes and group training vary by club location, but include Pilates, Body Blitz Boot Camp, Women on Weights, triathlon training, and a miscellany of junior fitness classes to teach youngsters the importance of health, nutrition, and not acting their shoe size. All locations grant their members free tennis-court time from June through August, and all can provide daycare services.
Each facility in the family of Rockford-Area Bowling Centers enlivens the classic game of bowling with its own signature amenities. On Friday evenings, the staff at Don Carter Lanes temporarily extinguishes its warm, vintagey glow and replaces it with a dimly lit club atmosphere as DJs from 97 ZOK descend upon the alley, pumping out beats that mingle in the air along with a light and fog show. For supplementary entertainment, the Don Carter location also offers a gaming center, and the Park Lanes alley recharges guests with beer and deep-fried fuel at its onsite pub. The Cherry Bowl location keeps serious bowlers properly outfitted with a pro shop, saving them the hassle of paper-mâchéing their own heads to form makeshift bowling balls.