Vision in East Isles

Select Local Merchants

Owner Nina Levitus harnesses 35 years of optical experience as she and Visionary Optical’s team of experts bring customers’ worlds back into focus with progressive, bifocal, and antireflective lenses. Frames from designers such as Red Paris Eyewear, Ogi, and Best Image Optical pair up with lenses that are custom-ground at independent lens labs to ensure quality.

2536 Hennepin Ave
Minneapolis,
MN
US

Though SEE Eyewear’s specs are only found in their stores, their designs sprout from imaginations around the world. Winner of reader's choice awards in cities ranging from San Francisco to Nashville, SEE Eyewear stocks its frames directly from fashionable frame crafters and passes on the savings of doing business at the source to customers. The company calls on fashion designers from France, Italy, and other style-conscious countries to create one-of-a-kind designs to be featured on store shelves and client faces. Before that happens, though, each potential frame goes through a rigorous design and review process to ensure its distinctiveness and quality before it can be added to the national eyewear shop’s exclusive coveted selection.

From cat-eye to horn-rimmed and perfectly round to wayfarer-inspired, the cost of each frame includes single-vision lenses, giving customers the simplicity of a flat price that doesn’t require customers to pay an extra prescription fee or mine their own bifocal quarry. SEE Eyewear also trains its staff members to be aesthetically savvy so they can find the perfect fashion-forward, vision-correcting specs for any face shape, mood, or fashion sense.

3032 Hennepin Ave. S
Minneapolis,
MN
US

Since 1981, Eyedeals has fused the worlds of ocular health of high fashion with their locally owned boutique and clinic. At the trendy uptown Minneapolis studio, frame stylists employ tried-and-tested face-shape-matching methods and cheekbone trigonometry to unite eyeballs with flattering frames from labels such as Ogi, Prodesign, Etnia Barcelona, and l.a. Eyeworks. At the St. Paul clinic, expanded diagnostic services ensure precise prescriptions, as qualified doctors sharpen vision with contact lens fittings and thorough eye exams.

3042 Hennepin Ave.
Minneapolis,
Minnesota
US

In a convenient location with plenty of parking, EyesWear gives shoppers access to more than 1,000 vintage and modern designer frames to express their personal style and visual acuity. The boutique’s menu of lenses includes single-vision, ultrathin high-index, and mirror lenses that render narcissists immobile until you walk away. The staff can also create custom clip-on sunglasses for any type of frame to filter rays to their most enjoyable wavelength. In addition, patrons can have new lenses fashioned from a current prescription and inserted into old frames or opera binoculars.

904 1/2 W Lake St
Minneapolis,
MN
US

Founded by Dr. Stephen Joffe and Craig Joffe, a father-and-son team who used LASIK eye surgery to correct their own vision, Joffe MediCenter has four locations across the country where expert ophthalmologists use advanced diagnostics to conduct each custom wavefront LASIK surgery. Treatment begins with a free, noninvasive examination with Bausch & Lomb Orbscan and Zywave mapping systems?derived from technology developed for astronomy and physics applications. They generate a 3-D model of each eye, which, like a fingerprint or favorite line from The Princess Bride, is unique to each person.

Upon assessing the results to confirm LASIK candidacy, doctors schedule an in-office surgery in their state-of-art clinic. The LASIK procedure is designed to eliminate your need for glasses and contacts regardless of whether you suffer from nearsightedness, farsightedness, or astigmatism. The vast majority of patients experience 20/20 vision the next morning after treatment. After the procedure, doctors will schedule postoperative exams.

2311 Wayzata Blvd. S
Minneapolis,
MN
US

Since 1935, Moss Optical has helped fashion-forward customers achieve clear, accurate vision with personalized lenses, designer frames, and a commitment to customer service. Expert staffers help visitors determine which type of lenses best fit their needs, including single-vision lenses ($129+), basic progressive lenses ($259+), and telephoto lenses that allow them to see inside their coworkers' brains. All specs come with scratch-resistant coating, UV protection, and finished edge work; an antireflective coating can also be added, which makes glasses easier to clean ($75).

800 Lasalle Ave
Minneapolis,
MN
US