A wildly successful alternative to traditional day spas—its more than 300 locations blanket 36 states and half a dozen countries—Planet Beach Contempo Spa is a futuristic relaxation station where state-of-the-art machines administer all the spa and tanning services. These friendly automatons sometimes replace familiar treatments, such as the Luminous facial, a light-based service that delivers blemish-busting results similar to those of a conventional facial. But other equipment maps out new spa territory entirely: the Hydro-Derma Fusion chamber moisturizes the whole body with nutrient-rich steam in order to offset the effects of a dry climate or a rear-end collision with a salt truck. Other machines whiten teeth, spray-tan skin, and massage muscles.
Planet Beach operates on a gym-style membership system, meaning members purchase packages or pay flat monthly rates. As members spend more time at the spa, they get to know the helpful assistants who are always on hand to demonstrate how to use the equipment without activating its ability to cry.
Innovation is the guiding principle at Sil'Vie Hair Studio. Using original balayage coloring techniques, stylists hand paint hair with custom highlights that can range from bold, chunky streaks to subtle, narrow stripes. For all-over color, stylists use odorless, ammonia-free INOA products, which can cover 100% of white hair, allowing clients to look years younger without the traditional camouflage of a sombrero. Infinity Sun airbrush tans bronze skin to a custom, natural-looking glow. Sil’Vie Hair Studio also offers Great Lengths human hair extensions, makeup applications, facial waxes, and products by Davines and Moroccanoil.
Aesthetician Shelley Sharp has seen a multitude of skin issues in her career, which has ranged from managing the spa at The Grand Hotel to being named the official aesthetician for the Miss Minnesota and Mrs. Iowa pageants. Shelley now puts her skincare knowledge to work at her namesake spa, tucked within the Lifespan Clinic. Five facials for women and men target dehydrated, acneic, and aging skin types, while exfoliating microdermabrasion and AHA chemical peels foster complexions and keep faces smooth enough to glide right down any bowling lanes they come into contact with. Clients can doll up eyes with a lash-tinting service and whisk away stray strands with facial waxing.
From the outside, Cut it Out Salon looks like any other storefront. But nestled between a dry cleaner and Redwing Shoes, the unassuming shop conceals a vibrant, charmingly cartoonish vision of the countryside. Themed murals cover the entire interior, transforming drywall into bay windows with shutters opening onto imaginary seaside breezes.
Surrounded by this tableau, Sandi Crawford and Beth Phillips revamp headscapes with classic cuts, intricate updos, tightly wound perms, or various coloring services. The two also turn their attention to faces, waxing brows, lips, or Mt. Rushmore Chia pets, and blasting away fine lines and uneven complexions with microcurrent facials.
The experienced staff at Twiggs Salon, lauded as one of the top 100 salons in the United States by Elle, transforms follicle farms with salon and spa services. After an in-depth consultation, talented scissor-wielders sculpt manes into fashionable coifs with stylish snips, keratin treatments, color services, or toupees from the Golden Age. The staff also revamps mugs with a professional makeup application and four types of facials, and creates gleaming phalanges with nail services. To target unwanted foliage, aestheticians swiftly remove unsightly hair from faces, limbs, and crannies with waxing treatments.
At Mary Page Esthetique, lash specialist Mary Page enhances gazes with the synthetic or mink length of semipermanent E’lan lash extensions. Before applications, complimentary consultations explore clients' fashion tastes with a spread of lashes in different lengths and curves, allowing eyes to flash styles that suit their shapes and freestyle wink technique. During each two-hour application, the lash technician affixes faux fringe to closed lids, latching each strand individually to existing lashes. Extensions endure for up to six weeks, depending on lifestyle and tendencies to kiss butterflies. Mary Page recommends pretreatment tinting for very light lashes and a trial run for sensitive peepers.