A treadmill might not be the first thing you’d picture in an athletic store, but for the skilled staff of Charlotte Running Co., it’s a key step in the art of finding the perfect fit. After lacing up or sweet-talking on a pair of shoes from Adidas, Nike, Saucony, or Brooks, patrons hop aboard the treadmill, and the ‘gait analysis’ begins. Aided by a video feedback system, the specialists analyze each both the customer’s strides and the performance of the shoes to identify the ideal levels of support and cushioning, as well as the perfect fit–a process made much more precise by seeing the fancy footwear in action.
In addition to running shoes that can help increase speed and safety, Charlotte Running Co. can outfit its patrons in other jog-friendly gear. The FuelBelt keeps much-needed fluids at the ready on long runs, while shirts from Nike and Asics help to keep bodies cool, reducing runners' need to jog in the penguin habitat at their local zoo.